Website Marketing
Advertising your website whether you're a small or large business, is a highly competitive task in today's market with literally millions of websites on the web all shouting to be heard. To be most effective the marketing of your website must tie in with the overall marketing plan for the business. This should already out line your target audience and brand image.
Using this information the quickest way to get your voice heard by the right people is through a Pay Per Click(PPC) campaign directly targeting those users perceived as your perfect customer within the search engines. PPC works by creating a 'sponsored link' to your site based on a search query, the more competitive the word the higher the cost of a click. If these words match any of the keyword you have selected based on your target audience a link to your site is placed in the top or the right hand side of the search engine result pages (SERPs). Overall positioning is based upon how much you are willing to pay for a click.
Although this method is costly at times, if a good proportion of click thoughs end up in a sale then the expense is worth it. Website optimisation on page is also important as this increases your natural listing. This doesn't have an exact costs like PPC, but it is a timely affair. The benefits are once your site is ranking high on the SERPs it does the same job as PPC with out a cost per click. Once a website has built up a client base, email marketing can be used to drive repeat business to your website with core market techniques such as promotions and sales.
Affiliate marketing can be introduced when companies in similar businesses or shopping portals promote and link to your site, a cost is then occurred when a sale is made directly through their site. For example if one company sold socks and another company sold shoes, by affiliating each other they can target customers within footwear industry. Above all the advertising banners must be eye-catching with an attractive commission offer for the affiliate.
It is essential for you to have a user friendly site, to spend money on getting traffic to your site then to fall at the last hurdle when the consumer fails to purchase your service or product. The biggest mistake of any marketing campaign, on the web or in the real world company have lost millions through small mistakes.
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