Search Marketing
At Click Consult search marketing and search advertising is in our blood. We are a leading specialist in the country with years of experience in the industry, offering bespoke management to many clients of various sizes. We currently use the latest technology to stay at the forefront of change, combined with the skill and experience of our staff and the resources available to us, our service and pricing cannot be beaten.
Search Marketing and search advertising has essentially 2 key methods which sole purpose is to drive quality targeted traffic to your website for promotion and exposure, these are Search Engine Optimisation (SEO) and Pay per Click (PPC).
Search engine optimisation and search marketing has been one the biggest growth areas in the Internet in the last few years. SEO is the process of on page and off page optimisation which simply improves your sites listing on the search engine results pages. PPC or sponsored links is the listings at the top and on the right of the results page. Positioning is based upon budget and you only pay when a user clicks on your link.
Advantages of PPC within the search advertising market include the quick implementation of the campaign and advantage of seeing immediate raw data in front of you is self evident. The overall control you have over the account, which keywords to bid on, the daily budget that you set. PPC also proves very beneficial when it comes to companies who see spending arcs with seasonal changes, with the ability to chop and change campaigns and ad text accordingly. Companies with specific retail products would probably find that a PPC campaign would suit their search marketing needs better, being able to control keywords and target ads at specific products, while also being able to control seasonal trends such as a Christmas time boom in sales.
SEO would better suit to companies wishing to get a strong foothold in the market they are in and build their brand on a mass scale. In the long term, SEO is also more cost effective, an initial outlay of funds is need but in theory one you reach the top of the rankings you should stay there. There is data to suggest that user's find organic search traffic more trustworthy, with 60% of user's preferring to click on an organic link rather than pay per click.
Search Marketing and search advertising is a huge growth market for companies today. The advent of the internet has widened the net for many companies to reach a far wider audience. The stumbling block for some industries is knowing how to exploit this. Knowing where to start with differing forms of search advertising can be a scary prospect for a company that lacks in knowledge and experience. This is where Click Consult comes in.
There are many agencies who specialise in online search marketing and search advertising, but at Click Consult we have specialised experienced departments within the following areas; Pay Per Click, Search Engine Optimisation, Affiliate Marketing, Email Marketing and also Shopping Feeds. Using all these services will significantly develop your online presence. Having all this experience within all these sectors under one roof will save you the headache of constantly ringing around whereas just one call will solve any problems at Click Consult.
At Click Consult we specialise in providing full management services in search marketing and search advertising to all clients, improving Return on Investment whilst lowering CPC (Cost per Click). Please use our Contact Us form to see how Click Consult can improve your Search Marketing and Search Advertising.
For Further information, why dont you contact us about SEO
