Social Linking
Social linking is one of the greatest, most ubiquitous buzzwords of the Internet Marketing age today. With the Internet having effectively translated real world social and business processes to a virtual realm, social linking has emerged as an effective social and marketing tool. An Internet marketer would be well served by an in-depth understanding of the nature and dynamics of social linking.
Social linking is one of the fundamental methods of Internet marketing. Information, news and items of popular interest are commonly shared on the Internet on websites such as Digg, Reddit and Stumbleupon. These social bookmarking sites, as they are commonly referred to, represent an unprecedented potent force in the social dynamics of the Internet. They are continuously visited by millions of eager web surfers keen on getting interesting, wacky or influential news. Members vote on interesting content to make it even more popular. Such visitors can become a potential source of targeted traffic for many commercial websites.
Harnessing the power of social linking has become a hot topic in the Search Marketing industry. Search Engine Optimisation and digital marketing professionals are devising new ways to capture the interest of the dynamic social bookmarking websites that are constantly in flux. Many blogs feature rapid linking buttons to social bookmarking websites. Even shopping carts and catalogues now feature such social bookmarking links, enabling people to share favourite products with other people by literally clicking away.
So what is the methodology by which you can take advantage of social linking? For one, you can register as a user on a social bookmarking site. The current biggest names in social bookmarking are Digg, Reddit and Stumble Upon. All three have their own strengths and weaknesses. Digg is a popular hangout for the so-called geek community, people who are passionate about open source software and the Linux and Apple world. These people also have a penchant for sharing wacky and outlandish information.
Reddit, on the other hand, is the virtual home of the Internet's intellectual community. People there are more interested in intellectual pursuits, like literature, astronomy and the arts.
Stumble Upon is a very unique service. It provides a web browser toolbar that you can install on your browser. Clicking on the Stumble button throws up random websites to you. When you vote on a website, it gets shown more often. This way, popular websites can become even more popular. The results represent an extraordinary public relations gain, the dynamics of which are self perpetuating.
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