Analytics
Google analytics is Google's premier web analytics system. An online web application featuring everything from unique page views to a geographical traffic map, Google Analytics represents one of the most efficient implementations of any analytics software.
Web analytics refers to the study of the nature and behaviour of website visitors. In a business environment, web analytics can use the data collected from a web site to establish which aspects of the website are working in conformance to business goals, and to what extent. For example, it can help to determine the most profitable pages or products on a website.
SEO Consult utilises the power of Google Analytics to track Search Engine Optimisation performance and campaign progress. An analytics package is essential to monitor progress and create modifications to an ongoing SEO campaign. Through Google Analytics, the search engine optimisation specialist can rapidly analyse the performance of a client website, thereby improving productivity and providing more value for the client.
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