Web Usability
SEO Consult offers complete, one-stop web usability solutions. We have the ability to completely overhaul your existing website in order to convert it into a highly web usable system.
Web usability measures the extent to which a website is usable, or user-friendly. As such, Web usability is an integral part of Search Engine Optimisation. Ultimately, the effectiveness of a website boils down to what it can offer to the end user. If the end user is actually able to derive benefit from a website, we could say it is effective to a particular extent.
Web usability has a dual effect. First, it affects the navigation of a user through the website. It determines such things as the landing page, the immediate links a user is likely to follow, and the conversion page. It also involves tracking the time taken by the user to navigate to the desired information or functionality.
Secondly, web usability affects the ability of the search engine crawler to traverse the website properly. Attention to web usability issues from an end user perspective will also warrant examination of search engine crawler usability. However, it does not follow that a website that is user friendly will also automatically be search engine friendly. It is absolutely critical for the Search Engine Optimisation programmer to ensure that a website is both user friendly as well as optimally accessible to search engines. Search engines emulate user navigation. In order for search engines to spider and correctly index a website, it is absolutely essential for the website to adhere to web accessibility standards.
Website layout also affects usability. Website elements should be placed intuitively where a user is most likely to see and use them. Usability is concerned with ensuring that all parts of a website are easily accessible through the user interface. It involves user interface design, web systems design, site mapping, and website structure design.
In some contexts, usability is deemed to refer to as the ability of e-commerce sites to funnel a lead into a conversion. SEO Consult offers complete website services to create e-commerce friendly web usability solutions. Research has shown that improvements to usability can drastically increase conversions, by as much as 100%. People have become used to looking for functionality in specific places on the web page. When these norms are adhered to, it makes it easier for people to find what they need and thus convert to sales.
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