The internet celebrates a landmark event on the 15th March 2010, as it’s the 25th anniversary of the day the first dotcom domain was registered.
Back in March 1985, Symbolics computers of Cambridge, Massachusetts entered the history books as the first internet address ending with dotcom. In that same year only a further five companies followed suit, and it wasn’t until 1997 when the real internet boom hit and the one millionth dotcom was registered.
“This birthday is really significant because what we are celebrating here is the internet and dotcom is a good, well known placeholder for the rest of the internet,” commented Mark Mclaughlin, CEO of Verisign, the company responsible for the looking after the dotcom domain.
Dotcom domains have become an integral part of our everyday life, many use these sites to shop, connect with friends, and book holidays to name just a few, and with more than 668,000 dotcom domains registered every month the internet is showing no signs of slowing down. The growth of dotcom over the past 25 years has been very significant, 21m domain names were registered between years 1985 and 2000, and this has more than doubled in the last 10 years, with 57m domain names being registered between 2000 and 2010.
Robert Atkinson of the Information Technology and Innovation Foundation (ITIF) told BBC News, “It used to be, 10 years ago, you could live an ok life if you weren’t engaged on a dotcom site on a daily basis. You could get what you needed. But today we see how dotcoms have enriched our lives that if you are not engaged you would be fine but much further behind than the rest of us.”
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Retail Giants Wal-Mart Turn to Yahoo for Their Largest Ever Online Deal…
Wal-Mart and Yahoo have agreed to sign a huge advertising deal that will promote the world’s largest corporation through a range of online media. These will include original branded content, corporate sponsorships and display advertising on Yahoo’s network of sites. It is the largest deal ever brokered between Wal-Mart and a single online publisher.
The recent Wal-Mart deal is also the largest of its kind ever worked on by Yahoo due in part to the new structure at the company associated with advertising clients. The Yahoo Sales Team breaks advertisers into three main types: Branded Advertisers, Performance Marketers and Local Businesses. Through implementing this change, it is possible to assemble a more intricate balance of content and ad placement for prospective clients to insure a bespoke service, such as the Wal-Mart Campaign.
An integral part of the campaign is the development of three Wal-Mart branded web series which will appear on ‘Shine’, Yahoo’s content hub targeted towards women. One of the three series called ‘Real Life Make Over’ will focus on Wal-Mart product placement. The buy also includes the sponsorship of major lifestyle and sporting events, such as the recent Academy Awards where users visiting Yahoo’s dedicated Oscars page were greeted by one of two prominent Wal-Mart Ads.
The deal brokered represents huge benefits for both parties; with the associated revenue resulting in a huge boost for Yahoo who have been taking numerous steps to revamp their ad services in an attempt to appeal to marketers. Wal-Mart can also anticipate a return due to an expected readership of 23 Million internet users viewing one of their ads an average of 5.6 time each during the time the campaign is live.
