Google have now announced they will now be focusing on targeting the mobile phone internet market, after having conquered the now “archaic” pc format.
During a keynote speech at the Mobile World Congress, Google’s Chief Executive, Eric Schmidt, announced that their programmers would be “doing work on mobile first”. With the technology, expertise and brand power at their disposal, now is the time to really start taking mobile search advertising seriously.
With a prediction that over 50% of internet connection over the next few years will be made over mobile phones, rather than the computer,  Google have taken this onboard in a bit to reach the mobile internet consumers – in their millions. New devices are flooding the market and providers are increasingly integrating online minutes within their tariffs and contracts. The lines of accessibility, affordability and interest are drawing steadily closer. Mobile search advertising is also a growing market and one that could become hugely lucrative to those who master it first

Google AdWords has already established the most successful search advertising platform. When it comes to the mobile Internet, there is still clearly work to be done: – The mobile Internet comes with its own limitations. Screens aren’t as large. Resolutions aren’t as good. Some phones just can’t load certain pages. This is the main reason why Google are focusing on becoming a ‘mobile-first’ company.

However, all is not as bright as it seems; with the iPhone being the most popular smartphone in the world, using Bing as their major search engine platform, it offers concern for their competitors –Google.
With Microsoft and Google competing dramatically in mobile search advertising, we can expect there to be a fair number of developments in this field in the coming months.

Tags: Bing, Eric Schmidt, Google, iPhone, Mobile search, Smartphone

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This entry was posted on Tuesday, February 23rd, 2010 at 8:09 am and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.