A ruling by the European commission has hit Microsoft in their domination of internet browser usage. Previously when you had a new PC the default browser was set to Internet Explorer automatically and this was a great tool in Microsoft’s armor. This has now all changed with the court ruling this to be anti-competitive.
Instead now Microsoft will offer a ‘ballot box’ type selection process when you first access the internet and ask you to choose which browser you wish to use. The ballot box will be rolled out to Windows users using XP, Vista and Windows 7, through an automatic software update. However, only those without a default browser will get this update.
In recent years many new browsers have come into the market offering users a choice. Many of these had greater functionality then Internet Explorer and more importantly much better security. Internet Explorer’s market share has slightly diminished in this time and others have grown, most notable Google’s own version ‘Chrome’. Interestingly, Google have been pushing advertising on this offline aiming to become more dominant.
It will be interesting to see, given this latest development, how it impacts the number of user moving away from Internet Explorer.

Tags: Google Chrome, Internet Browser, Internet Explorer, Microsoft

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This entry was posted on Thursday, March 4th, 2010 at 7:55 am and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.