Markets are buzzing after Apple have surpassed even the most optimistic analyst predictions for their quarterly revenues and profits. Record sales of their existing Mac computers, along with strong demand for the new iPad released earlier this year have helped the company to post record profits for the last quarter. Along with the Mac sales and iPads, the technology company have also benefited from a high profile release of the new iPhone 4 which, despite high-profile gaffs before and after release, Apple CEO Steve Jobs is calling the “most successful product launch ever”.
The technology giant sold almost 3.5 million Macs in the last quarter and almost 8.5 million iPhones. This represents record sales of Macs for the company, and a steady increase in sales of the iPhone, even though the iPhone 4 was only available for the final two days of the quarter. One significant factor in the record figures is the release of the iPad – a whole new product line for the company – which sold 3.27 million units alone.
The figures released also show that the iPod is becoming less important to Apple. The company sold just over 9.4 million, the lowest figure since mid-2006. With iPod functionality incorporated in iPhone and iPad products the focus for the company moving forward appears to be heading towards the smartphone and tablet markets.
