Posts Tagged ‘Internet Speed’

Why Does Broadband Speed Vary So Much?

Ofcom has found that the actual speed of UK Broadband Services is falling far short of that which is advertised.

If you surf the internet between the hours of 4am and 6am and live next to your telephone exchange then you are probably very happy with your internet speed.

According to a comprehensive speed report, by the Regulator Ofcom, the majority of the British people are not getting the broadband services they have signed up, or paid for.

According to the survey DSL Services advertised speeds “up to” 20 Mpbs but only 20% of customers received speeds between 14 and 20 Mpbs. Of the rest of their customers, 32% were getting between 8 and 14 Mpbs and 65% of customers got only 8 Mpbs or less. This very much depends on how far away a customer lives from the telephone exchange because DSL Services run on the old copper wire network and therefore the strength of a line is determined by actual physics.

Another reason that your broadband speed can be affect is at which time of the day you surf the net. At peak times of the day more people will be using the internet and therefore slow it down for everyone. For Virgin Media customers this is the biggest factor. The differences between advertised and actual broadband speed is dependant on congestion. Basically all customers are reliant of the size of the “pipes” between the ISP’s network and their homes/businesses.

BT is going to be rolling out the “Next Generation” services, called Fibre-to-the-cabinet, to almost two thirds of British homes. This replaces the old copper wires with faster fibre optic cables from the telephone exchange to the green cabinets at the end of the street. These green cabinets house the wires at street level. FTTC will dramatically improve the line length issue with the installation of a number of new street cabinets. This will of course, depend on the level on investment from BT and the number of these cabinets that actually get installed.

As that investment gets under way people who live near a new green cabinet will be able to celebrate faster broadband speeds but it could take a while for other customers to get close.

OfCom To Act on Broadband Speeds

Ofcom has warned that Net firms must do a better job of telling customers about broadband speeds or face stiffer regulation.
It revealed that 74% of customers were not told that the maximum speed on their line was likely to be higher than the speed they would actually get.
Ofcom wants to implement changes so that improvements are made as to how broadband is sold later this year.
The regulator used mystery shoppers to find out what different internet service providers say when customers are about to sign up for their services.
It found that while 85% were told what the speed on their line would be, 42% had to prompt sales staff to tell them this information.
The mystery shoppers also found that ISPs often gave very broad estimates of broadband speed and sometimes gave different estimates for the same line. Ofcom put this down to the separate testing methods used by ISPs.
The charitable code of practice on broadband selling introduced in December 2008 says ISPs must tell consumers what speed they might enjoy and spell out any problems that might slow down data.
Ofcom now proposes working with ISPs to guarantee testing regimes are steady and to amend the code of practice to make sure speeds are mentioned early on in sales conversations with customers, so that the services offered are as transparent as possible; very similar perhaps to how search engine optimisation should be sold.
If the further testing of sales procedures reveals are still not adhering to the code of practice, Ofcom will consider introducing regulations that make accurate speed disclosure mandatory.
This will clearly have a knock on effect for Google caffeine, whereby internet and website speed are a major factor as to whether the website is deemed authoritative enough to be ranked to the top.