Posts Tagged ‘Search Marketing’

The Google Versus Apple War

Alleged reports in Wired that Apple CEO Steve Jobs, has been ranting about Search Marketing Giants, Google, at a recent internal town hall meeting with Apple employees, coinciding with the launch of the Apple iPad. The rant was supposedly aimed at Google, regarding them entering the phone market, as Apple had not entered the search marketing business.
Apple vs. Google seems to be a much larger story nowadays than that of Google vs. Microsoft. It is highly believed that Apple had replaced Microsoft as Google’s main technical rival.
Steve Jobs has also been criticising Adobe Flash for being “buggy”, and reports state that he believes flash will be replaced by HTML5. Though, the belief is that Google hope that apps will become obsolete after the full introduction of HTML5. Actually, the recent Google “voice app” that is used with the iPhone was written in HTML5 and bypassed the iPhone app store, maybe a little ironic.
Other news in the Wired article, state that Steve Jobs has asked Google’s CEO, Eric Schmidt to step down from the board at Apple. Though there was an anti-trust investigation going on regarding the two common board members of Google and Apple.
It is very unlikely that Bing will replace Google as the default Search Engine on the iPhone. Though, there is a possibility that Bing will take the same path as Yahoo! and be added as a search option. But if reports are to be believed regarding the anger of Steve Jobs, then maybe discussions with Microsoft are possibly on a real level.