Results released this week say that the click throughs for Google’s sponsored links for this tax year have only increase by 3% on last year. Now if this is true and you take into account there was an extra day in February, then Google click through’s have stagnated.

Now it would be a bold SEO to say that this means Search Engine Optimisation is the new king of internet marketing, I am not that stupid, SEO has definitely been taken up by more companies in recent years and I think a lot of users are becoming aware of what a sponsored link is; they earn their position by paying for it. There is a belief that sites in the natural listings have earnt their position by merit, which is not true, they earn their position though good SEO’s such as the programmers here at Click Consult. I believe PPC can have a massive impact on a business if used correctly, although I believe the real culprit slowing the growth of Google sponsored listing could be the competition, By this I don’t mean MSN or Yahoo but social media sites.

Its a true fact that people spend more time on social media sites than search engines and there is a wealth of information to be found using these sites. There popularity has grown due to the element of trust, these are real people with real recommendations or good SEO’s. The truth is that the best form of internet marketing is having the right people who understand the market place and uses the right methods at the time dependent on your business.

Search Engine Optimisation, or SEO for short is such a simple, yet effective form of Internet Marketing, yet so often misunderstood. Through effective SEO you tend to find increased targetted traffic, reduced PPC bills, and more sales!

These may be quite bold claims, but I discovered this whilst looking through the data of our clients, as well as our own websites. As an Internet Marketer, I regularly read through the various publications around the internet, all claiming that one form of Internet Marketing is better than another form, usually followed by a debate in the blogs. However from my experience there is no one form of internet marketing which can encompass all of the traffic. In this blog I am going to describe the advantages of having your SEO and PPC within one company.

Inside SEO Consult we have a little team rivalry between SEO and PPC, however this banter only helps to drive both teams to push there clients further and work harder. However it is with this we also respect the other teams skills, recognising that through working together, we can push to increase the return on investment for our clients marketing budgets. This is done in a number of ways, as an SEO I regularly utilise the Google Adwords data my PPC colleagues collect, to find the keywords driving the most traffic for a client, and seeing what SEO can do to reduce this spend whilst still being visible in the SERP’s.

Through obtaining the rankings under these high traffic keywords, it allows us to either reduce the overall PPC budget, or expand the keywords covered under the budget, finding new areas the campaign did not previously have the budget to cover, and converting this into additional sales for our clients.