SEO Consult Blog

Online Press releases are a powerful tool in the SEM arsenal. Press releases are great for building brand awareness, traffic and linking. Many businesses today are not utilizing the great advantages to be had through online press releases.

So what is a press release? An online press release is not like a news article which are normally aimed at the general public, but more an article for the purpose of online/offline journalists to inform them of news within a specific industry.

Many online press releases are taken on by journalists and recreated for print within newspapers and magazines. Online press tends to create a viral effect online, spreading news within channels such as Google news, MSN news & Yahoo news, as well as social bookmarking sites.

Here at click consult we use over 60 PR portals for distribution of press releases, quickly spreading the word around the web. The other advantage of online press releases is the back link generated by each one of these press release sites, giving a one way link back to you site and passing PageRank and authority.

If you don’t know why linking is important, click here and understand the beauty behind the links that a press release can provide. If your are thinking of writing your own press release, remember to create it using the ‘5 W’s’ method: who, were, what, why and when, all this information should be contained in the first paragraph of the article to obtain maximum effect. The title is very important also. If you would like more information on press releases please click here.

Google’s algorithm is a much examined and rarely exploited intelligent system. It uses thousands of data centres all over the world to process billions of search queries, each data centre consists of many servers which in turn contain masses of information relating to ranking data.

Although no-one outside of Google actually fully understands the algorithm, it’s pretty black and white what it expects and to see and what it doesn’t. Here is a brief explanation to how to make Google work for you.

First and foremost your site must be of use to someone, therefore content must be accurate and informative. If you keep this in mind then you won’t go far wrong. This begins with writing quality fresh content, aim to archive around 800+ words on each page with links to other pages in your site.

When entering any search query, you see the in the top SERP where and how the algorithm has picked these sites to be the most relevant. The top site will have the exact search query in the title, description and more often than not in the URL. Use this information to your advantage and adjust your meta tags accordingly.

Make your site as user friendly from the perspective of the visitor as possible. Creating an RSS feed, naming images and using sitemaps will influence the search engine spider to promote your website as a good visitor experience. With the same idea in mind, trying to deceive the search engine and therefore deceiving your visitors is a sure-fire way of getting banned from the listings. Also known as black hat techniques such as cloaking, doorway pages and same colour text as background are common mistake.

The other major factor that the Google algorithm is scrupulous about is inbound linking. This is when any link from around the World Wide Web is registered to point to your website, thus generating PageRank score and proving popularity. However Google have recently clearly stated the negative value of paid linking, this is a popular method of achieving high PR links but is obviously unethical.

For more information regarding Google’s Algorithm please call 08701451017 or alternatively click SEO Analysis.