Human beings love variety in colour, good imagery and interesting graphics. People look critically at a well laid out website. They like to be greeted and made to feel welcome. Search engines on the other hand have different needs. They are text hungry; they want lots of varied text and want fresh text often.
They do not see the pretty pictures and multitude of colours that fascinate people. They want text and links, keywords and a well structured website. They look for essential and purposeful phrases they can use.
When it comes to your SEO marketing, it means tackling the task from two opposite perspectives. Keep the interest of your human visitors and catch the attention of the search engine crawlers.
Search engine crawlers versus human visitors
It is not an impossible task to achieve success. It is all in how and where images are used and putting the appropriate text in the path of the crawlers. The clever use of graphics for text that the search engines consider non-essential is one way. A stunning graphical greeting appeals to your visitors.
Taking advantage to move irrelevant words to graphics means you free up text space for keywords that appeal to the crawlers. The other excellent way to use web images in your website design.
SEO marketing strategy is the social media sites
Share images about your business, events, newsworthy announcement, products and activities with the world. Optimise these photo pages with appropriate tags and by creating back-links to your website. You expand your SEO marketing and your visitors will remember the good experience.
Related posts:
- How The Search Engine Robots See a Website
- Of course you have to optimise images
- Making your blog appealing is the way to get traffic
- SEO Sitemaps and How They Benefit Search Engine Optimisation
- Common SEO Mistakes That Dig A Hole For Your Business
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Hi..
Web site design do increase and improve SEO marketing.As a good web site will have good deign with various interesting graphics which would attract various people online.There by they would return back to the site and view it again and agin which would increase traffic and improve seo for the site.
Thanks.
John..
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Great points. Also, keep in mind that many people use images for page headers- this isn’t necessary. You can use CSS or even SiFR to create attractive headers without giving up the ever-important-to-search-engines text in them.
Great post – I just wrote about a similar topic and shared some additional tips for SEO specifically using Google image search, you can check it out here
http://internetmarketingabc.com/?p=206
I think you’ll find some interesting tips there.
[...] optimisation efforts. What happens though when your business is such that your website has to be graphics intensive? For example a jeweller designer’s website; it must be image and graphic intensive, it is the [...]