From its early years of on page optimisation, the practice of Search Engine Optimisation has come a long way indeed. From those who swear by it as the mainstay of Internet marketing to those who claim SEO is dead, there is an intense and complex debate raging as to the real importance of SEO in today’s Internet arena.

It is true that certain aspects such as Google’s Universal Search are crowding out purely organic search results.  Universal Search includes results from other sources such as Youtube and Product Search. However, such SERPs do not apply for all keywords. Indeed, many popular search terms see wholly organic search results popping up in response to a query.

For those keywords that do elicit Universal Search responses from Google, the concept of Digital Assets Optimisation is picking up speed. This basically means that all of a website’s assets must be optimised for SEO, and not just the text. This can include images, videos, and sound files. Google Image Search, for example, can bring in significant amounts for traffic for an optimised image.

For all the latest discussions, we do know that SEO will be around as long as the Internet and search engines are. It will continue to evolve and respond to search engine developments, and the search-savvy Internet marketers will continue to reap the benefits of targetted traffic.

Related posts:

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3. Optimising For Google Image Search
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4. Search Engine Optimisation Trends
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This entry was posted on Monday, March 3rd, 2008 at 4:43 pm and is filed under About SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.