SEO Consult Blog

There is always going to be someone out there in the business world trying to cut corners, trying to make a quick buck and there are always going to be consumers who think that there is nothing wrong with it and that they can get away with it. Unfortunately most of the time those consumers do exactly that, they save money by doing something illegal, and they get away with it.

Fortunately, on the internet, systems are improving to such a degree that it is becoming harder and harder to hide the source of your SEO Programs. Yes they will always find new ways for making usable duplicates, but the faster they make copied software the faster businesses and authorities adapt. Those that do get caught, suffer consequences that they never expected, which had they know before taking the risk, they would have rethought their options.

There’s frowned upon, and then there is illegal

There are white and black hat SEO methods of achieving the desired results, although most Black Hat Methods are not illegal, they are frowned upon and sites using them are delisted or blocked completely by search engines. Using pirated software, in any form is illegal, and does have much greater consequences then merely having your website blocked.

Using a program illegally is just as serious as stealing, or making a soda drink, putting it in a red can and calling it Coca-Cola. It is illegal. It does have serious consequences. So why not go the legitimate route? The fact is that there is almost a 100% chance that there is an open source program that can do exactly what you require. So if the fact is you can’t afford the legal software option, than simply look around for an open source version of the software.

Legality is not the only problem

Besides the legality of things, there are millions of SEO Software packages out there that promise easy straight to the top results. Frankly, it’s impossible. It can not be done, unless tis being done the wrong way. If that is the case then the speed of your ascent is only going to be matched by the speed of your fall. 90% of the software packages are wastes of cyber space let alone actually useful in any measure. Those that are claiming 13000 visits a day, obviously don’t understand that quantity is no longer the desired result, quality is.

Using sneaky methods to get 13000 hits will only result in 13000 more people who are annoyed at your site and will not make the same mistake again. 50 legitimate hits, from users looking for your product or service are worth a million users that get tricked into clicking on your website. So be smart from the start, don’t look for a quick fix, don’t think miracles come in well presented web ads, and don’t buy illegal software. All will eventually catch up to you and end badly.

Mobile phones are becoming a more and more popular way for users to access the internet on the go. When considering whether to create a mobile version of your website, it is worth thinking about the great pace at which mobile technology is changing. It is now possible to have an almost full computer internet experience on your mobile phone, with purpose built internet browsers, easy to use navigation etc. Some phones have a fully functioning integrated keyboard which can help to maximise the user experience. So where does this leave Search Engine Optimisation and can it really make a difference in this medium?

Although the technology and capabilities of mobile phones to deliver a great internet experience for their user is improving all of the time, there is much to be said for having a mobile version of your website available as even the most up to date phones find these easier to deal with, faster to load and are a great way for users to find the information they need when on the move. The major search engines have mobile versions and therefore Search Engine Optimisation is a way to tap into this traffic by optimising your mobile website in order to help it rise through the results listings. A good SEO company can analyse your current website and develop a strategy to improve your mobile website Search Engine Optimisation.

Making sure that your mobile site uses valid XHTML code is vital as mobiles search engines do not deal well with invalid code and can find it much easier to find and read your website if it validates. Making your site easy for search engines to index and understand is the key to mobile SEO, as it is with all other forms of Search Engine Optimisation. Another way in which this is done is to make sure that your website meets all the usual W3C accessibility guidelines and best practices.

Having an image-heavy mobile website is a bad idea generally, although a few small images can help with the design and therefore improve the user experience. Any graphics that you do use must be corrected tagged in order to help search engines to read and recognise them.

Just as with any other Search Engine Optimisation, keyword choice is an important part of the process. Ensuring that you choose relevant but not over-competitive keywords to target can make a big difference to the traffic that you attract. It is also worth noting that typing is usually significantly more difficult on mobile phones than computers, so some long-tail keywords which may be great in terms of SEO for a nornal website, may be counter productive as users won’t usually have the patience to type them when searching on their mobile.

Submitting your mobile website to search engines is a good way to start getting them noticed and directory submissions can also play a big part as long as they are appropriate and good quality directories. A good SEO company has the experience and knowledge necessary to help your mobile website achieve its potential and provide a good return on your investment.