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Are You Doing It For Spiders Or For Visitors?

(1 votes, average: 5 out of 5)
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Filed under: About SEO by Daniel Taylor on November 2nd, 2008 @ 1:55 pm

When writing website content and designing and developing a website it has become commonplace to consider search engine spiders to be the first and most important visitors. However, while SEO is obviously a beneficial method of building traffic to a website you must never forget the reason that your website exists or how you will make profit from your website - your human visitors. Search engine spiders may index your pages but they won’t click links or make purchases.

What Search Engine Spiders Want

Search engine spiders, or the search engines themselves, want to see well written and relevant website content on every single page of your site. You will usually be rewarded for your efforts with good search engine rankings and a decent level of search engine traffic. They also need to see good navigation so that they can follow the links and visit each of your pages in order to index them fully and effectively.

What Visitors Want

Visitors to your site (of the human variety not the digital variety) also want to see high quality content and they also need good navigational options so that they too can visit the pages on the site that they believe to be relevant. Considering your human visitors want very similar things to your search engine spiders it makes sense that you should optimise your site so that it appeals to anybody and anything that happens upon it.

Providing Content That Appeals To All

Good quality SEO website content will appeal to your human visitors as well as the search engines. Readers like to see keywords in the content because they help to clearly identify and explain the point of the content and now that search engines have adopted a more semantic form of indexing pages this means that it is perfectly good SEO practice to include a good range of topically related keywords within the content of each page; again, this is beneficial to all of your site visitors.

SEO Isn’t Everything But It Is Important

SEO is a beneficial method of diverting qualified and targeted visitors from the search engine result pages to the pages of your site. However, you should never lose sight of the end goal of your website, which is presumably to make money through one method or another. In order to do this you must create website content that is appealing to those human visitors as well as being appealing to the spiders that will be attracted to your site.

Visitor Orientated SEO Content

Visitor orientated SEO content allows you to target spiders and visitors at the same time. It is the provision of high quality content that naturally includes a range of keywords while being optimised to offer good conversion rates from your human visitors. This combination allows you to build traffic from the search engines and then to convert those visitors into customers with high quality content - a combination that can’t fail but make you a profit in the long run.

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Hosted Content Pages And Advanced SEO Link Building

(1 votes, average: 5 out of 5)
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Filed under: About SEO by Daniel Taylor on November 2nd, 2008 @ 1:53 pm

With so many potential forms of link building it can be difficult to believe that so few offer a viable, long term source of links that are beneficial to the SEO process but this can be true. Article marketing, directory submissions, blogging, social media, and PR distribution are considered among the more effective but there are other forms of link building that might be considered more advanced but highly effective. Hosted content pages are one such method for consideration.

What Are Hosted Content Pages?

A hosted content page is a page that is published on another website that includes a link or links to your own web page. Some websites may offer hosted content pages freely in order to help them populate their own website but many sites offer them as a form of paid link. While Google takes a dim view of paid links in the belief that they devalue the linking process, if they do manage to determine that a hosted content page has been paid for they will not penalise your site they will just remove that link from your SEO profile.

Paid Blog Posts

Paid blog posts work in a similar manner except where you would ordinarily write your own hosted content page, a paid blog post will be written by the blogger. The popularity of blogging is such that many websites now act as a sort of broker between blog authors willing to write a quick review or post about a website and the website owner. You should attempt to ensure that your link is included on a good blog that is regularly updated, does not include too many paid posts, and allows for the inclusion of a proper SEO link.

Identifying Beneficial SEO Link Sources

There are numerous sources of good SEO links and finding the right ones that benefit your site the most should be considered an important part of the SEO process for your website. Once you find an effective method of building SEO links to your website, don’t just stick with that method but keep trying to identify other techniques. You have a good basis to start from.

Ongoing SEO Link Building

SEO link building is an ongoing process that needs to be continuously conducted throughout the life of your website. Every web page you optimise will require its own links using your most important keywords in order to ensure that it performs well in the search engine results. This will mean time and effort but you will be rewarded with good rankings and highly targeted visitors.

Link Building Techniques

Always avoid unethical link building practices. While the search engines are loathed to penalise any website for the quality of their inbound links (after all, you don’t actually control every link you receive) if your site begins to generate bad link after bad link and uses any other forms of SEO that might be considered unethical you may face the wrath of the search engines.

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