Open forum for the Friday blog. I am posing the question, what would happen if Google made the algorithm public? This will never happen, they do keep their cards close to their chest and always have done, this is there secret weapon in the war on search, and has driven their success to obliterate any opposition.
Firstly, if Google publicised their algorithm what would this mean for SEO? SEO is an industry built on knowledge and experience, if you take this away by releasing details of essentially how to promote a site in the natural listings, you could potentially see the collapse of a multi billion pound industry.
With the likes of MSN and Yahoo being able to see how Google work, there would be no competition between any of the engines, and therefore no competition to be the best and most relevant results, something that can only harm us as searchers.
Money would certainly be an issue, with rich brands who are not performing in the SERPs, they could see exactly what is needed to improve there site and they could throw massive volumes of cash to fix this. This is an obvious problem as they might not be the most relevant result, and smaller companies who are acting as a resource instead of a shop would get left behind and the searcher would be neglected again.
My conclusion is, do we really need to know the algorithm, after seeing massive success at SEO Consult maybe its best for all concerned to keep it under wraps. There would only be one loser as a result of this, and that is us as searchers. Feel free to comment on what you think would happen…..
After the furore of the last PageRank update, where many sites lost PageRank score due to links to blog sites, it’s pretty much impossible to identify why exactly Google takes this stance on altering the PageRank algorithm without hearing it from the horses mouth, but what is certain is that it is moving away from blog links.
On a number of various sites at SEO Consult there hasn’t been any considerable changes, which leads me to wonder if Google is not looking to take power from blog sites then where and what exactly are they looking for?
As always links from relevant sites are critical, and links from social bookmark sites still hold massive influence, the one area that I think can become popular over the next 12 months is online PR.
Online Press Releases and articles operate in a similar fashion to blogs and social bookmarking, they have a viral effect that if written correctly can generate serious exposure through recommendation and linking. Online PR is not cheap however, it has to be written perfectly to plug your unique selling points and promote you in a positive light.
The great thing is once published through the mainstream mediums, the likelihood is the article will get picked up by Digg, Delicious, Stumbleupon and all the major social bookmark sites as well. You are essentially killing two birds with one stone and generating guaranteed exposure through the paid submission resources such as PR.com.
I strongly believe Google’s PageRank Algorithm and the indexing algorithm will treat these with a lot of respect in the near future. If you would like to use the professional copywriting and Press Release service at SEO Consult please call us today or fill out our enquiry form.
