Article marketing helps to build awareness to a website and can drive traffic directly to your web pages. When a marketer writes an article they are entitled to place an About the Author paragraph at the foot of the article which includes a brief bio as well as one or two links to their own site. As such, it is also a beneficial method of building links for an SEO campaign. Posting an article to one of the major directories can help to get a site indexed quickly by all the major search engines and the links will also help with search engine ranking.

SEO Page Relevance

When writing the article aim for a topic that is related to the links you will provide in the About the Author section. Page relevance is a vital consideration of the search engines when they determine how valuable a link is. This should occur naturally, anyway, in order that you write on a topic that you understand and one that links readers of your article to the content of your website. Also try to link the main content of the article to the bio section in such a way that it follows a logical and coherent step.

Submit To One Or Many Directories?

Article marketing can be approached in one of two ways. It is possible to submit an article to numerous directories, including topical article directories and general ones, or find a high profile newsletter or website looking for unique content and submit there. A combination of both methods will help to build a powerful link profile for your search engine optimisation efforts.

Google And Other Directories Treat Links Differently

The more directories you submit a single article to, the more diminished the value of each subsequent link. Search engines like Google will typically only consider one or a small handful of pages with the same content. As such, you will only truly get the benefit of the original submitted article. Other search engines work differently though, and these engines you will get more benefit. You may also get the additional benefit of extra traffic.

How To Find Article Submission Sources

By finding high profile sources, such as regular and well established newsletters or authoritative websites based on a similar topic to your own website you can generate traffic and get the benefit of a strong link for SEO. In order to achieve this, it is necessary to write very high quality content and ensure that you find the most appropriate source for your work.

Getting Indexed Quickly

Getting a new site indexed is among the early challenges of a search engine optimisation campaign. Article marketing offers the advantage of quick indexing because article directories are typically crawled very frequently. Because fresh content is added on a regular basis, spiders are attracted to the site more and more frequently and it is not unusual for a new article, and therefore your web pages, to be indexed in just a couple of days.

Article Marketing For Search Engine Optimisation

Article marketing does have its limitations, as well as its drawbacks, for search engine optimisation. However, it can help get a new website or new page indexed quickly and also adds an avenue of link building to any SEO campaign. Combine submitting articles to one high powered repository with submitting to numerous directories in order to get a good range of links and garner your site with a robust link profile.

A marketing mix is a combination of marketing techniques and methods to generate an effective marketing campaign. While SEO offers inexpensive and highly targeted traffic it is not the only effective method of online marketing that your website can benefit from. PPC, or Pay Per Click, is paid search marketing and it enables you to quickly gain a prominent position in some of the most competitive and popular keywords for your site.

What Is A Marketing Mix

Traditional businesses and marketers have long understood the pitfalls of relying on a single source of leads for their business. If that source dries up and creates no more leads, then the business will gain no more new customers and, over a prolonged period, it will need to close. An online marketing mix attempts to avoid the same potential pitfalls by diversifying a marketing portfolio.

Even within SEO, it can pay dividends to diversify. Google is certainly the most popular search engine and the one that demands the most attention but Yahoo and MSN Live should not be forgotten. Targeting a range of keywords also helps ensure that your site continues to retain traffic even if one keyword becomes less popular or your rankings slip for that particular search term.

The Benefits SEO Offers To A Marketing Mix

Search engine optimization can generate a lot of targeted traffic for very little cost. The targeted visitors generated through good search engine optimisation are more prone to perform the desired action while on your site. While continued SEO is required to maintain the best rankings, this can ensure that a web page or web site continues to receive volumes of traffic over an extended period of time.

Combining SEO With PPC In A Marketing Mix

The single biggest drawback of search engine optimisation is that it takes time and there are no short cuts. In contrast, PPC can create traffic as soon as a campaign is established. By combining PPC and SEO, your website can enjoy immediate traffic while building an organic source of traffic well into the future. Another advantage of combining the two is that if your site drops down the organic rankings you can still rely on PPC traffic while you attempt to remedy the situation.

Conclusion

Search engine optimisation is often looked on as being the best source of traffic for a website because it offers cheap and targeted visitors. However, it can take time to build a good basis of organic search traffic and rankings can fluctuate wildly in the search engines. By combining SEO with other online marketing methods such as PPC you can ensure that you continue to retain traffic even if your rankings do drop. You will also enjoy the traffic created by a Pay Per Click campaign while search engine traffic builds.