There are 3 ways to gain massive exposure on Google for your products. Having your bestselling specific manufacturer and model item represented in 3 very different arenas throughout the Google engine can potentially make or break a business.

The first method is through Google Adwords. Generally the term of a brand and model is not very competitive, allowing you to bid low and gain position 1,2 or 3 on the sponsored listing at any time in the day. Here you can benefit from low click prices and good conversion rates.

The second method is via SEO, optimising a page on your site with the sole purpose of search engine attention is a simple and effective process. Ensure that your meta tags and title contain the exact product you wish to promote, and also write a couple of paragraphs about it to increase its significance. Again there will not be a lot of competition for an exact model, and accordingly there is not a great deal of traffic, so you will achieve a high listing with comparative ease. The beauty of this being when someone does type in a search query for that model they will be looking to buy and therefore conversion rates will be much greater.

The third method is via Google Base, this is a totally free service where you can upload all your products via a database, working similarly to a shopping feed your item will be displayed in Google Shopping, formerly Froogle. Once you have built up your authority rating with by offering good customer service and proving your popularity, Google will advertise your products directly underneath the top sponsored listing at no extra cost. You and two other sites will be displayed in a one line link with details of price and company information, a great way to get to the top of the listings for low cost, which is only set to get bigger.

If you would like more information on any or all of these services, please contact us today for a free quotation and proposal by clicking this link. SEO Analysis.

Today I discovered another fantastic feature for internet marketing and general Search Engine Optimisation (SEO). The feature is called Click Patterns, and for anyone who has not realised the full benefit of this tool I strongly advise you take a look into it.

The software basically creates a replication of your page, and shows the most popular links by percentage. As simple as this may seem, from a marketing perspective this is invaluable for three reasons.

1. You can manoeuvre popular links to be in a more reachable position on the page, ensuring the maximum amount of visibility and exposure for the good links.
2. You can scrap links that aren’t converting. Anything that is wasting space should be removed from the page.
3. If only a few links are taking all the traffic, you should consider a layout change.

It’s crucially important for your homepage to have clear navigation and structuring. It’s estimated that visitors will only spend an average of 2 to 3 clicks on a page to find the information they want. This is proof that you need your homepage to be perfect.

I am a big fan of ‘call to actions’. Having these is a subconscious reminder for the visitor to click through, and you’d be surprised of their importance in encouraging a click.

Content is important for a number of reasons, it is needed from both the perspective of the visitor and the search engines. Google anticipates 700 words of text on any given page, so if you have a “pretty” Flash site you won’t have any and you’re automatically at a disadvantage for Search Engine Optimisation.

Branding is a great way of building your company, use a catchy slogan, bright colours or memorable imagery to achieve returning visitors.

Finally always remember to keep your page colouring neutral, the last thing any visitor will want is to arrive at a site and wanting to turn their monitors off to protect their eyes! A good way to get round this is to look at high profile commercial brands that use a similar colour to you, then look at what they match their colours with and you can replicate this.