SEO Consult Blog

If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!

Getting a new website indexed is important to your SEO efforts. If a page is not indexed then there is absolutely no chance of driving SEO traffic to that page. Search engines use spiders that crawl from page to page using links to navigate around the Internet in order to find new pages to index. While search engine submission was once one of the preferred methods of attracting the spiders, it is now an archaic practice that no longer provides the kind of results that you want for your website.

How To Get Indexed

There are essentially two ways to get a website indexed – the generation of an inbound link or the submission of a sitemap. Getting a link require that the link be from a page that has already been indexed. Depending on the indexing frequency of that page, the search engine spiders will visit it again and subsequently follow the new link to your page. This is the desired method of being indexed in the eyes of the search engines because it is the one that most closely matches the way that the spiders operate.

The Old Technique Of Search Engine Submission

Search engine submission was once one of the first steps in SEO but it had some major drawbacks. Even after submission it could and regularly did take several months for Google especially to index a website. The sheer volume of pages that needed indexing were largely responsible although older indexing techniques were nowhere near as streamlined as the modern process. Eventually, search engine submission because a dead SEO practice with no benefit.

The Modern Equivalent - Sitemap Submission

Sitemap submission could be considered the modern equivalent of search engine submission. Rather than entering your site URL and clicking submit you instead compile a text based sitemap that is Google compliant and then submit this through their suite of online Webmaster tools. In terms of SEO indexing, this leads to the quick identification and location of your website and your pages can be indexed in a matter of hours rather than months.

Search Engine Submission Is Dead

Some sites still offer search engine submission as a viable addition to your SEO campaign but it offers no benefit to any SEO efforts. You don’t gain any type of preferential treatment in any respect and it’s quite likely that your site will be indexed naturally long before Google deploys any kind of spider based on a submission in this way. Submit a sitemap or generate an inbound link in preference.

SEO And Indexing

Indexing is a critical early step in the SEO process because until your pages are all fully indexed you can not truly benefit from your efforts. Once a page is indexed you should begin to turn your attention to building links for that page using the keywords that you researched at the very beginning of your SEO campaign because over time this will help to boost your ranking and therefore generate more traffic for the pages of your website.

The process of making a site/link relevant has become the norm in modern day designing of websites. This is due to the fact that the increase in the profitability of obtaining this web traffic i.e. the customers, website owners have the potential to increase their revenue through sales.

While it is clear that website visibility is the key, website relevance is also crucial. You cannot solely rely on your SEO consultant making your website rank in the top ten, only to find that the traffic generated does not reflect the revenue obtained.

The basics of relevance

Website relevance relates to the impact that your website make on the potential user. This means that each of your webpage’s and SEO copy has to be relevant to what you are selling or what your services are. The reason for this demand is that the rise in the use of SEO copy i.e. keyword based articles has lead people to simply put anything and everything that would be a potential search engine.

In this the website has lost relevance. Just like television you only have a few seconds to hook your customers, make them want what you are offering. If your website’s introduction says that you are selling shoes then that is what your potential buyer will expect.

They will not want to read about Indian poverty on your website. By understanding this you will be able to relay it to your SEO consultant. Don’t ask them to read your mind as only you know which path you really want to go.

Copywriting services

Achieving optimal results is the goal and thus content that is relevant, concise and informative is sought. Copywriting involves the art of getting people to buy into your view of product on offer but with the application of relevant keywords.
It involves the use of words, graphics or other forms of graphic that can attract or discourage views or “hits” on a particular site.
The two main ways of doing this is either by “white hatting” or “black hatting”.

White hatting involves the correct usage of the search engine capabilities such as (but not limited to): relevant information, regulation of phising and spamming links. This method proves to have more long lasting effects in that the search results are always relevant and accurate. This is achieved by indexing in that the number of keywords in the search that appear in the link, the results are then listed in order of relevancy.

Black hatting on the other hand is a reverse of the white hat in that the results are offered are not accurate and have been filtered in accordance to phising and spamming( a technique known as spamdexing), in this case the more the link or website has a probability of being of malicious content its noted and displayed. This proves to be a much better way but unfortunately its short lived-since once the link is earmarked the developers are likely to shut it down or change its content.