SEO Consult Blog

Start with putting together a marketing strategy that targets maximising rankings, and not your money. Target a search engine that allows you to place your own advertisements instead of having to pay them to do this and make sure that this search engine gives you maximum placement and profit sharing.

Consultancies

Even though using a consultancy gives you the benefits you are looking for, i.e. their expertise, time and monetary savings, amongst other things, you may (or not) find that the consultancy you have chosen offers everything, but provides little, or nothing.

Search Engine Optimisation consultant services can be very costly if you get it wrong and choose unwisely. You should investigate consultancies fully before making a decision, and make sure that a attainable, sustainable contract is drawn up which suits both parties.

If you have chosen wisely, you should not need to stand over their shoulder every day, which in the long term allows you the time to get on with your business affairs.

Costs Per Click and Dirty Tricks

Often a typical Search Engine Optimisation Campaign consists of Costs Per Click, but you might find the more you pay, the less you get. If you are paying a premium for clicks, and don’t pay by Conversion Rate, then you are paying too much.

Some Search Engines require you pay them upfront to launch your campaign, and then you find you have to wait for approval which can only be done during office hours, or they may consider your campaign not lucrative enough to launch, all the while you have paid upfront for clicks you may or may not be getting.

Don’t try to maximise your position by resorting to dirty tricks like hidden or unreadable text, copying content from another site etc., as this may lead to getting banned on the search engine, and having to start all over again. In this vein, before you consider using Internet Directories or Submission Services, do your homework.

A lot of these services use tactics which maximise their own rankings, at your expense. Apart from this, even though they might be free, they also use their own dirty little tricks and you end up paying the piper in the end.

Linking

Getting maximum return entails insuring your links come from highly ranked pages having subject matter relevant to you. If you are linked to a page full of Useless Links, then from the perspective of the search engine, your link is worthless.

Signing up with a ‘free’ listing may mean that what you are really doing is giving away your own description in exchange for one of the useless links. In essence you end up doing free work for them and get nothing in return.

Sure, you may end up being indexed, but this could have been achieved through a search engine like Google anyway. Being linked from a Directory is only useful to your business if it comes from a business listing which belongs to the same industry sector like a free professional register.

You are running an SEO Campaign on your site in order to make sales which translate into revenue which should translate into profit and in order to accomplish this; you are relying on your SEO Campaign to increase traffic to your site. Traffic should equal sales.

Traffic

Yes, you need to get people, or traffic, to visit your site, but not only that, you need them to stay there and then buy something, and to keep coming back. Getting them to return will be directly linked to the quality of your product, and cannot be attributed to SEO, but getting them there in the first place is definitely attributable to your SEO. This is what your SEO Campaign is all, getting the right keywords high up in the rankings, and generating lots and lots of buying traffic to your site, thus generating revenue, increasing brand awareness and making a profit.

SEO Mentality

SEO, or Search Engine Optimisation, is all about people searching the internet for specific items, or information. If thousands and thousands of people land on your page due to their searching, then you can say that your SEO Campaign is a success, but this is not your ultimate goal. This traffic needs to translate into money, and this is where having the right, or competitive, keyword high up in the rankings is vital. So, it may be far more beneficial to have less traffic to your site, but which will convert into sales and ultimately profits.

Sales Mentality

Internet Marketing can get very involved in how highly your site is ranked for a particular search item, but if traffic is unresponsive to your product and don’t buy anything once they land on your page, then it is pointless to have visitors at all. A business website needs to not only ensure a good level of traffic, but the keywords chosen needs to target the business and the product itself.

Keywords which are ranked very high are not enough. Let’s say your business is selling butter, then the keyword ‘butter’ is obviously a very competitive one, and first choice for you. But let’s say you have chosen the less competitive keyword ‘bread’ because it is higher in the rankings than butter. Bread and butter are a match made in heaven, but if you are attracting traffic that wants to buy bread, they won’t stay, and will go elsewhere. So, it would be better for you to choose a competitive keyword which is lower down in the rankings, let’s say second or third, but at least it will attract the traffic you want landing on your page who will buy your product.

If your SEO is done well and integrated into your overall business plan, it will drive traffic to your site and improve your profits by generating higher revenues. You can determine whether your SEO Campaign is effective for you by tracking the total amount of visitors to your site, and what they do once they are there, and this will help you change and improve your SEO.