SEO Consult Blog

Search Engine Optimisation is a much misunderstood topic. As search engines constantly work to improve their algorithms and search criteria to produce the best and most relevant results for their users, Search Engine Optimisation has to evolve too and is almost unrecognisable from SEO a few years ago. Here are some top SEO myths that we often come across which need dispelling once and for all.

Website optimization is all about fooling search engines.

Good search engine optimization actually works with search engines rather than trying to deliberately mislead them. By choosing your keywords carefully and making sure that your website is easy to read both for your customers and for search engines, you ensure that you are targeting the correct visitors to your site, which is exactly what search engines want to do. Trying to fool search engines by using tactics like spamming with keywords or creating irrelevant link farms will result in the opposite of Website Optimization as search engines will penalise these sites. By making sure that your website represents itself accurately and clearly by the use of good all-round search engine optimization, you ensure that the search engines and your website are on the same team and both trying to achieve the same goal – more traffic on your site.

Once your page is ranking high in search engine results, website optimisation has been reached and you can forget about it.
There are some elements of search engine optimisation which you will possibly only have to do once e.g. choosing keywords or cleaning up the structure and code. However, there are many elements such as link building and content editing which are ongoing and without them your site is likely to slip down the search engine results pages again. A Good SEO Company doesn’t just give your website a quick search engine optimisation makeover and leave you to it, they monitor your results, offer recommendations and make adjustments after the initial website optimization has taken place.

Good search engine optimization means that you will get quick results.

Often, it can take weeks or months before you see any major results from your search engine optimization. It is a long-tern strategy because search engines like to rank websites they trust to be exactly what the user is looking for and it takes time for that trust to develop. Websites which are badly optimised may see better results in the very short term, but are likely to be Banned or Blacklisted from search engines quickly because the techniques used are considered spam. Ethical search engine optimization takes more time but can yield very fruitful results.

Look for Part 2 and Part 3 of our SEO Myth-busting blog.

Any company thinking about implementing a Search engine optimisation system might have considered shortcuts to make the process simpler and to see results quicker. Although there are some shortcuts they often create a waste of time and energy.

The Basics Of Search Engine Optimization

Search Engine Optimization are great tools used to improve the quality and quantity of traffic to a website and incorporating it into a business site can result in huge returns on investments. It involves ranking and the earlier a website link appears on a search engine results, the greater the chance it has of being visited.

This marketing tool targets traffic from different types of searches and then considers how these search engines work and detects the keywords that people are searching for most frequently.

Shortcuts Are No Good

Companies looking to use SEO shortcuts might be disappointed to find that they just do not pay off in the long run and leave you with wasted time and no success. There are Search Engine Optimization firms that will provide a service that is nothing close to competent and this could lead to your company’s failure. Most SEO firms will try to guarantee top ranking and dramatic returns on investments. They offer shortcuts with Black Hat Tactics resulting in your business website possibly being banned or penalised.

Shortcuts that do not yield profits and ultimately lead to your website facing penalties include unethical redirecting. This occurs when a search result gives URL’s that seem to match keywords searched for, but when they clicked on, redirect the visitor to another site completely unrelated. It involves the creation of keyword rich Doorway or Gateway pages to mislead search engine users.

Hidden content is one of the oldest and easiest methods of spamming and makes keywords and links invisible by using identical colours for text and background. Link farms on websites, which offer mutual links, are also shortcuts to be avoided.

Keyword spam is another form of shortcuts that are not profitable in the long run and means that excessive use of keywords on a site or using irrelevant keywords to attract visitor were used.

Simple Tips To Improve SEO success

Use a title tag to let the search engine users to know what your site is about. Use the appointed relevant keywords in the title tag as this ultimately improves your site ranking. The title tag should always be short and precise.

Buy an old already established website or even rent it. Doing this gives you an easy advantage in any field. Many website owners just do not have the time to cultivate nor tend to there sites and will gladly sell it to you.

Make sure that you listen to the experts. Research ways on effectively incorporate Search Engine Optimization to make your site more visible, learn from past mistakes, and take in expert advice.

Structure your URL concisely. This means that one should use static URL’s, short descriptions, keywords and hyphens for term separations. All additional data should be removed.