SEO Consult Blog
Another PageRank Update Due
Filed under: Google and Search Engine Optimisation by Nick on April 30th, 2008 @ 4:39 pm
After the furore of the last PageRank update, where many sites lost PageRank score due to links to blog sites, it’s pretty much impossible to identify why exactly Google takes this stance on altering the PageRank algorithm without hearing it from the horses mouth, but what is certain is that it is moving away from blog links.
On a number of various sites at SEO Consult there hasn’t been any considerable changes, which leads me to wonder if Google is not looking to take power from blog sites then where and what exactly are they looking for?
As always links from relevant sites are critical, and links from social bookmark sites still hold massive influence, the one area that I think can become popular over the next 12 months is online PR.
Online Press Releases and articles operate in a similar fashion to blogs and social bookmarking, they have a viral effect that if written correctly can generate serious exposure through recommendation and linking. Online PR is not cheap however, it has to be written perfectly to plug your unique selling points and promote you in a positive light.
The great thing is once published through the mainstream mediums, the likelihood is the article will get picked up by Digg, Delicious, Stumbleupon and all the major social bookmark sites as well. You are essentially killing two birds with one stone and generating guaranteed exposure through the paid submission resources such as PR.com.
I strongly believe Google’s PageRank Algorithm and the indexing algorithm will treat these with a lot of respect in the near future. If you would like to use the professional copywriting and Press Release service at SEO Consult please call us today or fill out our enquiry form.
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