Archive for the ‘Google PR Update’ Category

SEO Consult Report Google Page Rank Update For April 3rd, 2010

Google has completed a PageRank update across the web. SEO Consult has monitored and reported several PageRank increases on many of our monitored websites, having a positive effect on the SERP rankings on 03 April 2010.

This is the second time that Google has decided to make the update over a national bank holiday in the UK – the last update being over the Christmasmas period with the update happening on 31 December, 2009.

This update will be welcomed by many website owners. Google PageRank gives an indication of the relevance applied to any given web page, delegating a score of between 0 to 10. This also assists searchers who use PageRank as an indication of the authority applied by Google to a webpage.

How is PageRank Calculated?

The full PageRank algorithm was created by Larry Page at Stanford and is as follows:
PR = 0.15 + 0.85 ( PR(Backlink 1)/TotalLinks(Backlink 1) + PR(Backlink 2)/TotalLinks(Backlink 2) + … + PR(Backlink X)/TotalLinks(Backlink X) )

Recent rumours have circulated in the industry that PageRank could well disappear over time, with websites potentially having their last PageRank sticking to them for life. For high PageRank sites this would be welcomed, but for low ranking PR sites this could only be negative. If the rumours prove to be true, in time PageRank could just be removed and not be visible at all. This is another potential option Google could utilise if they so wish.

Many SEO companies and webmasters focus on PageRank as an indication of success, however PageRank cannot and should not be forced – the process should be a natural indication of the authority your webpage has built through your efforts to attract targeted visitors.

We have seen many low PageRank sites that have very good SERP rankings, hence proving PageRank does not mean high rankings. However, the longer term strategy of a webmaster or site owner is to build authority and rankings for overall stabilised success, this can be achieved through natural methods of search engine optimisation to attract visitors to your target webpage.

If you require a free analysis to review any part of your website or a change as part of this recent update, please do not hesitate to contact us.

Google PageRank (Page Rank) Toolbar Update – December 2009

The last Google PageRank toolbar update during October caused a stir in the search engine optimisation industry, as not many people were sure if it would actually happen. Google removed Page Rank tracking in Webmaster tools toward the end of September/early October 2009, which led to speculation that the update wouldn’t occur. The update did arrive eventually, albeit later than expected, and SEO Consult has noticed that the Google PageRank Toolbar has again been updated during December, 2009.

The toolbar can give a page rank update to those who have installed it on Internet Explorer and Firefox browsers, and offers a snapshot of the moment a browser visits the webpage of the live search engine optimization practises that are happening in the background of the site. It is typically updated roughly four times every year, and this current update suggests that Google is going to keep faith in the toolbar. Most surprising for many in the SEO industry is the timing of the update, as it has occurred so close to the end of the year.

Google have previously commented that the tool isn’t the entire essence of how a search engine ranks your site, and is more a device to help gauge the current SEO behaviour of the website you are visiting. There are always more important things to consider during a website optimisation campaign, such as rates of traffic, ROI and other conversions. However, if utilised correctly, the toolbar can be a good indicator to how a website’s off-page strategy is performing and can help you to re-evaluate your project if the results aren’t looking so good.

It is important not to become mesmerised by the numbers the toolbar is giving you at any given time, though. Yes, it is useful to show the current authority of your site and how it changes over time, but it will not help your rankings in any way. The best way to achieve this is with a correct and well-implemented SEO strategy, with ethical and natural SEO techniques in your campaign. High-quality content is also a must, and regular updates containing strong keywords will soon ensure you climb up the rankings quickly and effectively.

SEO Consult, who are open for trading on New Years Eve, have been one of the first SEO companies to notice the Page Rank update and report on it. Most companies in the field of SEO close for business around this time of year, but SEO Consult always monitor the state of the search engine optimization industry for changes such as these, as and when they become apparent.