Archive for the ‘Google Webmaster Tools’ Category

How do you know if your site has been hacked?

Starting this month Google has announced that they will inform you if you website has potentially been hacked. They will alert you via Google Webmaster Tools if they detect any potential issues that point to a malicious hacker.

Quoting Google from their official Webmaster Central Blog they state;

“Starting this month, we will notify more webmasters of more potential issues we’ve detected on their websites, including:

  • Spammy or abused user-generated content
  • Abused forum pages or egregious amounts of comment spam
  • Suspected hacking

These notifications are meant to alert webmasters of potential issues and provide next steps on how to get their sites fixed and back into Google’s search results. If it pertains to a hacking or abuse issue, the notification will point to example URLs exhibiting this type of behavior. These notifications will run in parallel with our existing malware notifications.”

The alert for suspected hacking will look something like this:

Google Notification

Google have also stated that they “may extend this effort even further to include other types of vulnerabilities or abuse issues.”

By default these alerts appear in the ‘messages’ section of Webmaster Tools. You can also set up email forwarding to the email address associated with your account, so that you are informed immediately.

Ignore Webmaster Tools At Your Peril

Webmaster Tools is a free and powerful tool provided by search engine Google, which provides key insights into your site on the web. Webmaster tools should not be ignored by any website manager/owner.

Reports Provided By Webmaster Tools

There are many key reports provided by Webmaster Tools such as:

  • Top search phrases
  • Website performance
  • What Googlebot sees
  • Keywords
  • Internal links
  • Crawler stats

But the primary area I am going to focus on in this article is the Diagnostics Area. This area provides the Crawl Errors and HTML Suggestions sections.

Crawl Errors

In this section Google will report all of the errors they have encountered whilst trying to access and index your website. All of the errors encountered in the sub headings;  HTTP ‎, In Sitemaps , Unreachable & Timeout should be rectified at the earliest opportunity, as these are effectively dead links, and any traffic (or spider) that comes here will be lost. The Restricted by robots.txt area should also be checked on a regular basis to make sure you are not blocking valid content from the spiders.

HTML Suggestions

Duplicate content is a key issue for SEO, and should be avoided at all costs. Thankfully Google reports instances of duplicate content that they find within your site in the HTML suggestions are, stating instances of duplicate title tags and description tags (key indicators of duplicate content. Any instances of duplicate content should be removed, and if the duplicate was a republished blog or article the newest version should be redirected permanenty to the original.

Google also reports instances of short title tags and description tags in the section as well as highlighting any reasons why your content could not be indexed.

We will be blogging more often about Webmaster tools so why not subscribe to our feed to receive our latest SEO News? Or alternatively discuss this or other topics in the forum