SEO Consult Blog

Internet Marketing Campaigns

Many businesses are opting to use internet-marketing tools because they are fast, cheaper and more feasible considering that more people have access to the Internet. SEO considers how search engines work and what people are searching. It improves the amount of traffic from search engines search results to a website.

PPC on the other hand is a form of Internet advertising used on Search Engines, advertising networks and content websites. Here advertisers only pay when a user actually clicks to visit their website. Advertisers therefore will have to bid on a keyword that will potentially generate traffic. This form of Internet marketing is more cost efficient, as advertisers do not have to pay for appearing on websites, only for clicks.

Choosing Between SEO And PPC

Although most websites work best when PPC and SEO are combined some prefer the one to the other. When deciding on which marketing tool to implement it may be useful to consider the following:

Pay per click is more likely to get instant results and traffic is received much faster than in an SEO campaign. PPC advertising makes it easier to test different keywords and landing pages and one is able to stop a PPC ad at any time. Where keywords are concerned, one is able to bid on large amounts including misspellings and other variations not on your webpage.

However, PPC can be very expensive and bidding on the wrong keywords can be costly. Click fraud can also be problematic. Click Fraud is a type of Internet crime that occurs when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad with no interest in the link but rather to generate a charge per click. This is major disadvantages of PPC campaigns.

In terms of SEO, traffic generated through organic search engine results is free and after optimizing, money can be used to buy a tool to convert the traffic of your website. Although free, it could require a redesign of your web pages to make your website search engine friendly. SEO deliver Long-term Results but can be fairly time-consuming. Unlike PPC, a large amount of visitors and search result clickers is not a problem.

Adding PPC To SEO

The common objective of both PPC and SEO is to generate traffic to your website. It is advantageous to incorporate both campaigns simultaneously.
The biggest feature of SEO is keywords so you should ensure that your website fully contains your desired keyword. However, it could be that by the time you rank for them, they no longer bring in optimal traffic. A PPC campaign combined helps you select keywords and track ones that will potentially bring in Most Traffic through advertising. You are able to then focus on those keywords that work produced by the PPC campaign.

Together both campaigns enable you to save time and money and increase the success of your website bringing you greater returns.

Article marketing helps to build awareness to a website and can drive traffic directly to your web pages. When a marketer writes an article they are entitled to place an About the Author paragraph at the foot of the article which includes a brief bio as well as one or two links to their own site. As such, it is also a beneficial method of building links for an SEO campaign. Posting an article to one of the major directories can help to get a site indexed quickly by all the major search engines and the links will also help with search engine ranking.

SEO Page Relevance

When writing the article aim for a topic that is related to the links you will provide in the About the Author section. Page relevance is a vital consideration of the search engines when they determine how valuable a link is. This should occur naturally, anyway, in order that you write on a topic that you understand and one that links readers of your article to the content of your website. Also try to link the main content of the article to the bio section in such a way that it follows a logical and coherent step.

Submit To One Or Many Directories?

Article marketing can be approached in one of two ways. It is possible to submit an article to numerous directories, including topical article directories and general ones, or find a high profile newsletter or website looking for unique content and submit there. A combination of both methods will help to build a powerful link profile for your search engine optimisation efforts.

Google And Other Directories Treat Links Differently

The more directories you submit a single article to, the more diminished the value of each subsequent link. Search engines like Google will typically only consider one or a small handful of pages with the same content. As such, you will only truly get the benefit of the original submitted article. Other search engines work differently though, and these engines you will get more benefit. You may also get the additional benefit of extra traffic.

How To Find Article Submission Sources

By finding high profile sources, such as regular and well established newsletters or authoritative websites based on a similar topic to your own website you can generate traffic and get the benefit of a strong link for SEO. In order to achieve this, it is necessary to write very high quality content and ensure that you find the most appropriate source for your work.

Getting Indexed Quickly

Getting a new site indexed is among the early challenges of a search engine optimisation campaign. Article marketing offers the advantage of quick indexing because article directories are typically crawled very frequently. Because fresh content is added on a regular basis, spiders are attracted to the site more and more frequently and it is not unusual for a new article, and therefore your web pages, to be indexed in just a couple of days.

Article Marketing For Search Engine Optimisation

Article marketing does have its limitations, as well as its drawbacks, for search engine optimisation. However, it can help get a new website or new page indexed quickly and also adds an avenue of link building to any SEO campaign. Combine submitting articles to one high powered repository with submitting to numerous directories in order to get a good range of links and garner your site with a robust link profile.