Search Engine Optimisation (SEO) Specialists

SEO Consult Blog

Internet Marketing in 2008

(No Ratings Yet)
Loading ... Loading ...

Filed under: Internet Marketing by Daniel Taylor on January 3rd, 2008 @ 4:04 pm

As Google celebrated 20 years of TCP/IP protocol as the building block of the Internet, it harked back to the humble beginnings of the global network in striking contrast to its culmination today in the World Wide Web. Today, the world has truly changed irrevocably with the Internet becoming what some are calling an extension of the human mind.

The new global knowledge economy is a groundbreaking development, and Internet Marketing is an extremely effervescent arena. New developments are taking place at a breathtaking pace, while new opportunities abound at every corner. The year 2007 saw record growth in UK e-commerce, with a rapidly increasing number of people preferring to enter into online transactions. The social media and online news industry also experienced profound growth with people often preferring candid blogs to corporate news sources.

Mainstream media recently saw its market share decline dramatically, with media stock values falling dramatically. It is plain to see that this new era bodes well for creativity and talent. The Internet has pretty much levelled the playing field, putting the individual at par with rich media conglomerates with creativity as his only business tool.

So what does this mean for Internet Marketing in 2008?

1. Individuality will win the day - Unique creativity that imparts true value, commanding a following that will result in riches for those who can read global sentiment.

2. Unique services - while traditional websites such as forums, blogs and social bookmarking will continue to draw visitors, look for new business models and unprecedented services that leverage the unique collaborative nature of the Internet. Hint: think Last.fm

3. The SEO-less business models - Paradoxically, online business models based purely on brand recognition without factoring search engine optimisation will make it big. While online merchants will be hard pressed to implement this ultra brand recognition without SEO, community based websites like Digg that have accentuated individuality will cash in on a massive user following.

4. The SEO business models - Search Engine Optimisation will see cuthroat competition with merchants seeking to take an ever increasing share of that lucrative online customer pie. Merchants now realize that online selling is as important as offline sales. Websites now serve as alternatives to shops, opening up a new kind of business premises where popularity is defined not by location but by reputation.

5. Virtual Real Estate - Domain names have now become real estate in their own right. While keyword rich domains mean incredible value, domains that have real websites on them and are known through sheer public popularity are becoming the new high street. Forget Manhattan and Oxford Street: ebay and Digg is where the action really is.

Related posts:

  1. Monetizing Social Media
    Social Media is the term used to collectively describe a variety of social networking websites. These online services enable people to connect to each other...
  2. Is SEO the Best Form of Internet Marketing?
    Results released this week say that the click throughs for Google’s sponsored links for this tax year have only increase by 3% on last...
  3. Making the Most of your blogs in terms of SEO
    In the world of SEO there are two techniques which are considered to have higher importance than any other. They are in-bound linking and content....
  4. The End of Traditional Media?
    Ever since the invention of the printing press, the world has changed irrevocably. For the first time, the thoughts of a select few could be...
  5. Another PageRank Update Due
    After the furore of the last PageRank update, where many sites lost PageRank score due to links to blog sites, it’s pretty much impossible to...

This entry was posted on Thursday, January 3rd, 2008 at 4:04 pm. You can follow any responses to this entry through the RSS feed.

Contact SEO Consult About Search Engine Optimisation

Leave a Reply

Search Blogs

Highest Rated Articles

Tag Cloud

Recent Posts

Blog Categories

Blog Archives

December 2008 November 2008
October 2008 September 2008
August 2008 July 2008
June 2008 May 2008
April 2008 March 2008
February 2008 January 2008
December 2007 November 2007
SEO Discussion Board from SEO Consult SEO Consult Resource Centre for Search Engine Optimisation
W3C XHTML Valid W3C CSS Valid W3C WAI  Internet Marketing RSS Feed for SEO Consult