SEO Consult Blog
Maximum exposure for your products via SEO, PPC and Shopping Feeds
Filed under: Internet Marketing by Nick on May 22nd, 2008 @ 9:27 am
There are 3 ways to gain massive exposure on Google for your products. Having your bestselling specific manufacturer and model item represented in 3 very different arenas throughout the Google engine can potentially make or break a business.
The first method is through Google Adwords. Generally the term of a brand and model is not very competitive, allowing you to bid low and gain position 1,2 or 3 on the sponsored listing at any time in the day. Here you can benefit from low click prices and good conversion rates.
The second method is via SEO, optimising a page on your site with the sole purpose of search engine attention is a simple and effective process. Ensure that your meta tags and title contain the exact product you wish to promote, and also write a couple of paragraphs about it to increase its significance. Again there will not be a lot of competition for an exact model, and accordingly there is not a great deal of traffic, so you will achieve a high listing with comparative ease. The beauty of this being when someone does type in a search query for that model they will be looking to buy and therefore conversion rates will be much greater.
The third method is via Google Base, this is a totally free service where you can upload all your products via a database, working similarly to a shopping feed your item will be displayed in Google Shopping, formerly Froogle. Once you have built up your authority rating with by offering good customer service and proving your popularity, Google will advertise your products directly underneath the top sponsored listing at no extra cost. You and two other sites will be displayed in a one line link with details of price and company information, a great way to get to the top of the listings for low cost, which is only set to get bigger.
If you would like more information on any or all of these services, please contact us today for a free quotation and proposal by clicking this link. SEO Analysis.
This entry was posted on Thursday, May 22nd, 2008 at 9:27 am. You can follow any responses to this entry through the RSS feed.
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