Online Press releases are a powerful tool in the SEM arsenal. Press releases are great for building brand awareness, traffic and linking. Many businesses today are not utilizing the great advantages to be had through online press releases.

So what is a press release? An online press release is not like a news article which are normally aimed at the general public, but more an article for the purpose of online/offline journalists to inform them of news within a specific industry.

Many online press releases are taken on by journalists and recreated for print within newspapers and magazines. Online press tends to create a viral effect online, spreading news within channels such as Google news, MSN news & Yahoo news, as well as social bookmarking sites.

Here at click consult we use over 60 PR portals for distribution of press releases, quickly spreading the word around the web. The other advantage of online press releases is the back link generated by each one of these press release sites, giving a one way link back to you site and passing PageRank and authority.

If you don’t know why linking is important, click here and understand the beauty behind the links that a press release can provide. If your are thinking of writing your own press release, remember to create it using the ‘5 W’s’ method: who, were, what, why and when, all this information should be contained in the first paragraph of the article to obtain maximum effect. The title is very important also. If you would like more information on press releases please click here.

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This entry was posted on Thursday, March 27th, 2008 at 5:14 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.