Article marketing helps to build awareness to a website and can drive traffic directly to your web pages. When a marketer writes an article they are entitled to place an About the Author paragraph at the foot of the article which includes a brief bio as well as one or two links to their own site. As such, it is also a beneficial method of building links for an SEO campaign. Posting an article to one of the major directories can help to get a site indexed quickly by all the major search engines and the links will also help with search engine ranking.

SEO Page Relevance

When writing the article aim for a topic that is related to the links you will provide in the About the Author section. Page relevance is a vital consideration of the search engines when they determine how valuable a link is. This should occur naturally, anyway, in order that you write on a topic that you understand and one that links readers of your article to the content of your website. Also try to link the main content of the article to the bio section in such a way that it follows a logical and coherent step.

Submit To One Or Many Directories?

Article marketing can be approached in one of two ways. It is possible to submit an article to numerous directories, including topical article directories and general ones, or find a high profile newsletter or website looking for unique content and submit there. A combination of both methods will help to build a powerful link profile for your search engine optimisation efforts.

Google And Other Directories Treat Links Differently

The more directories you submit a single article to, the more diminished the value of each subsequent link. Search engines like Google will typically only consider one or a small handful of pages with the same content. As such, you will only truly get the benefit of the original submitted article. Other search engines work differently though, and these engines you will get more benefit. You may also get the additional benefit of extra traffic.

How To Find Article Submission Sources

By finding high profile sources, such as regular and well established newsletters or authoritative websites based on a similar topic to your own website you can generate traffic and get the benefit of a strong link for SEO. In order to achieve this, it is necessary to write very high quality content and ensure that you find the most appropriate source for your work.

Getting Indexed Quickly

Getting a new site indexed is among the early challenges of a search engine optimisation campaign. Article marketing offers the advantage of quick indexing because article directories are typically crawled very frequently. Because fresh content is added on a regular basis, spiders are attracted to the site more and more frequently and it is not unusual for a new article, and therefore your web pages, to be indexed in just a couple of days.

Article Marketing For Search Engine Optimisation

Article marketing does have its limitations, as well as its drawbacks, for search engine optimisation. However, it can help get a new website or new page indexed quickly and also adds an avenue of link building to any SEO campaign. Combine submitting articles to one high powered repository with submitting to numerous directories in order to get a good range of links and garner your site with a robust link profile.