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Following shortly in the footsteps of Stumpedia, Yahoo has finally released the beta version of Yahoo Buzz. Rumoured initially to be a ripoff or clone of Digg and Reddit, Yahoo Buzz generated much controversy both for and against the search marketing giant. However, it now seems that Yahoo Buzz may be targetting a new and seldom examined marketing niche.

What sets Yahoo Buzz apart from its competitors is the fact that it counts user votes as only one of a plethora of factors determining story ranking and popularity. Other factors include search frequency and linking dynamics. This helps to rate some of the most interesting content from around the web, subjecting it to a variety of catalysing and dampening factors.

Yahoo Buzz has great potential in making one of the most powerful publishing platforms on the World Wide Web. The coming weeks and months will show how it contributes to the promotion of popular content around the Internet.  This will also be great news for Search Engine Optimisation professionals, as they will be able to use their skills to overcome the rather mob-ridden social media scene.

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