SEO Consult Blog

An SEO campaign requires the identification of beneficial keywords for each page of your website, and then the optimisation of that page to meet those keywords. Thanks to the changing face of search engine indexing, with particular attention to semantically related keywords, using a single keyword for each page and then using that keyword over and over again is unlikely to yield the most beneficial SEO results. Search engine optimisation has changed, and in many respects for the better good of you, your web pages, and your visitors as well as the search engines.

Semantic Indexing

LSI, or Latent Semantic Indexing, is the indexing of documents (in this case web pages) according to the keywords found within that document as well as topically related keywords. It is often safe to assume that when a page is deemed relevant to an individual keyword it can also be deemed relevant to a list of topically related keywords and this is how LSI and modern search engine indexing is believed to work.

Topically Related Keywords

Search engines don’t just consider LSI in the actual indexing process, either. They will consider the use of semantically related keywords in your SEO content and other SEO efforts. Those sites that offer a good selection of semantically related keywords within the content and within their link profile are more likely to enjoy beneficial SEO results than those that rely entirely on the use of a single keyword. By using related keywords in this manner you are showing the search engines that your page has been written naturally, or more naturally than it would appear if it did not contain topical keywords.

Building SEO Links

When building links we also need to consider the implication of keywords. Effective link building means the generation of inbound links that include your most important keywords in the anchor text of those links. With semantically related keywords playing an important part in the indexing and ranking process it is safe to assume that they will also be considered when judging the quality and merit of your link profile. Not only, then, should you use your most important keyword in writing SEO content but also in the generation of inbound links.

The Changing Face Of SEO

SEO is constantly changing in line with the changing face of search engine indexing. Using semantically related keywords is one such change that has been brought about by a significant shift in the indexing procedures employed by major search engines. As such, using a single keyword in your content and in your link building campaigns is not likely to generate the same positive results that it once did.

Search Engine Research

Researching the search engines and determining how they index pages is a major facet of the work of an SEO. If you intend to complete your own SEO campaign on the pages of your site then you need to fully research and stay on top of the latest indexing techniques and news. Researching SEO portals and resources will play a big part in this but the most recent and advanced techniques can be found in other areas such as patent applications and search engine releases.

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