Building links to your web pages is a significant factor in the success of your search engine optimisation. Search engines view a link to a web page as being a vote of quality and confidence from the linking page to the linked page. Also, the more authoritative the linking page is deemed as being by the search engines, the greater the benefit of that link. Finding ethical and genuine methods to build links, therefore, needs to be an ongoing part of any effective search engine optimisation campaign.

Blogging

Setting up a blog on your website can help to drive traffic. Good blogs are inherently prone to the building of links because other blogs and websites naturally link to them as being a source of regular and quality content. Build a blog, post good content regularly, and deep link to the main pages of your site where relevant.

Article Marketing

Article directories exist so that website owners can download and use content written by others. In exchange, an About the Author paragraph including links to the writer’s site are placed on that content page. Many successful search engine optimisation campaigns include article marketing because a single article can generate many links to a page.

Linkbait Content

Certain content will always attracts organic links. Lists, references, and video content are among these types of content. Create, or have linkbait content created for your website and as you attract people to your page you will find that your link profile will begin to grow naturally of its own accord.

Social Media Optimisation

Social media optimisation (SMO) is, in fact, a separate type of Internet marketing but also helps with search engine optimization. By blogging, posting comments on blogs and forums, bookmarking pages of your site, and performing other social media actions you will begin to develop a link portfolio. Combining SMO and SEO can generate a real buzz and very quickly build your link profile.

Reciprocal Links

Reciprocal links were once the link of choice for marketers until they were devalued by the search engines. The premise is that two web pages link to one another as part of an informal agreement so that both pages gain the search engine optimisation benefit. While this practice no longer achieves the same results it once did, it doesn’t harm to have some high profile reciprocal links in your profile.

SEO And Paid Links – The Big Debate

Paid linking is the subject of mass debate in the SEO industry. The facts are that search engines do not particularly like the practice and, if they know that a link is paid, it may not get the credit it would otherwise receive. However, it is also a fact that search engines can’t always determine whether a link is paid or not. Best practice would be to pay only for those links that add benefit to a website without considering the SEO implications – i.e. If it drives a lot of traffic on its own, then it’s worth the money.

Link Building For Search Engine Optimisation

Building links is a vital part of any search engine optimisation campaign and needs to be an ongoing procedure. Search engines like to see a link profile that consists of a good range of links from varying types of website. A good SEO marketer needs to find ways to encourage links from others by using ethical methods that are not devalued by the search engines.

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This entry was posted on Wednesday, June 25th, 2008 at 10:36 am and is filed under Link Campaigns and Search Engine Optimisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.