Search Engine Optimisation (SEO) Specialists

SEO Consult Blog

Making a successful linking strategy with SEO

(No Ratings Yet)
Loading ... Loading ...

Filed under: Link Campaigns and Search Engine Optimisation by Nick on December 11th, 2007 @ 5:16 pm

Inbound linking is possibly the single most important factor regarding Search Engine Optimisation.

Google, Yahoo! and MSN all view inbound links as vote of popularity, hence the need for more and why link baiting seems to be on everyone’s lips that’s involved in the World Wide Web. To summarise there are 3 very different ways of achieving backlinks to your site, each of which with a different cost.

Directories, Paid and Unpaid
Directories are a great way of building up lots of links in a short space of time, there are lots of free directories which don’t hold much authority but combined can gather a lot of links. The paid directories are worthwhile but very expensive, these are difficult to get accepted into and therefore hold plenty authority.

Social Networking
Social networking is by far the most popular form of acquiring links, and is gathering momentum as the main reason for internet use. Sites such as Myspace, Facebook, Digg and Stumbleupon are becoming the wealthiest sites that the major software suppliers and search engine are squabbling for. Again to have inbound links from these is a very successful way of getting your site noticed.

Link Farms
Outsourcing a linking strategy will normally result in some form of a link farm, this is where websites that relate to your suggested keywords will be approached and requested to link to your sites, these can be worthwhile but when paying per link will mean you have to watch where your money is going very carefully.

Conclusion
In conclusion all three areas are worth pursuing, but when spend is a major factor, I would suggest getting a blog on your site and writing some good articles to get picked up through your RSS feed. Add these to all the major networking sites on a daily basis and you’re sure to build up authority for your site.

Related posts:

  1. Alternative Promotions for SEO
    On-page optimisation is the amendment of matters that occur within the HTML code, including things like Meta tags, content, site architecture, URLs and sitemaps. Once...
  2. Achieving Inbound links and their importance in SEO
    Any webmaster is aware of the significance of incoming links to their site, having links from good PR sites is a massive boost for your...
  3. Link equity and link authority important part of SEO
    Link equity also known as page rank is an important part of off-page SEO. So what is link equity? Link equity is the number of...
  4. Building Authority - How can it be done?
    Authority can be seen as the way in which search engines measure the quality of a website. The priority of search engines is to bring...
  5. Inbound links and Search Engine Optimisation
    Inbound links, in links, back links, no matter what you call them you can’t get far away from the topic when discussing SEO. I think...

This entry was posted on Tuesday, December 11th, 2007 at 5:16 pm. You can follow any responses to this entry through the RSS feed.

Contact SEO Consult About Search Engine Optimisation

Leave a Reply

Search Blogs

Highest Rated Articles

Tag Cloud

Recent Posts

Blog Categories

Blog Archives

December 2008 November 2008
October 2008 September 2008
August 2008 July 2008
June 2008 May 2008
April 2008 March 2008
February 2008 January 2008
December 2007 November 2007
SEO Discussion Board from SEO Consult SEO Consult Resource Centre for Search Engine Optimisation
W3C XHTML Valid W3C CSS Valid W3C WAI  Internet Marketing RSS Feed for SEO Consult