Looking for a way to boost your link profile? One of the best ways to boost your profile is to put your linking strategy in the hands of a professional, and you can talk to us at SEO Consult. If you’re looking for links outside of your SEO company, however, there is a handy protocol you can follow that will increase your chances of success.

First of all, it’s important to know that there are three types of links that will give your link profile a real boost. These are links from your competitors, links from high-profile sites in your industry, and links from sites that are ranking well for related keywords. All of these links will have a high relevance to your keywords, and are likely to be looked on favourably by the search engines. All of these are also incredibly difficult to get links from. Luckily, all of these link sources have their own link sources, which you can use for your profile.

1. Identify the key sites in your niche. Every niche has prominent sites. Look for sites in the three categories above, and narrow down a list. If you haven’t identified your niche yet, it’s probably time to do so.
2. Mine their links. This is a very old SEO trick for quality links. Find out what sites are linking to the above sites. These are people who could be linking to you as well.
3. Make sure your site has link bait. It’s no use trying to build your link profile before you have completed your on-page SEO. Sites need a reason to link to you. If your site isn’t already high-ranking, the only reason you have is that you’re a quality site. Ensure that your content is up to scratch, and have some link bait prepared before you approach potential links.

Different sites will be looking for different things on your site. You will find that the links to your site can be separated out into three categories:

1. Reciprocal relationships: A site that is in a reciprocal relationship with its linkee will need a similar sort of bait from you. The best approach is to contact them, note that your sites are in similar industries and suggest that each set of site users would benefit from a link. Note that Google frowns on reciprocal link schemes, but not on sites providing each other support for the benefit of site users.
2. Media contacts: Media contacts respond well to a good press release, but only if you have something newsworthy to back it up. If you’re an influential thinker in your industry or have new research to share, let them know first.
3. Editorial sites: These are the non-news sites that might find your site interesting. People such as influential bloggers or industry commentators have less to gain if you offer them news, so it’s a good idea to offer something else as well. Discount codes, free products and other incentives can work well.

And remember: persist. It takes time to build a good link profile. Keep emailing, and build relationships.

Related posts:

1. Which Link Will Work Best for your Search Engine Optimisation
2. SEO Sins – Bad Links
3. Effective Link Building For SEO
4. Are webmasters turning your link requests down?
5. Backlinks – Crucial for Search Engine Optimisation

Tags: backlinks, inbound links, link campaign, link profile, Linking

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This entry was posted on Tuesday, March 9th, 2010 at 8:30 am and is filed under Link Campaigns and Search Engine Optimisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.