SEO Consult Blog

On page optimisation should be considered one of the earlier, preparatory
steps in SEO. As well as ensuring good navigation, removing dead links, and
ensuring quick page load times this means optimising your content. Optimised
content should include your main keywords for a page as well as some semantically
related keywords.

Semantic Keywords

Semantically related keywords are those that are closely linked to your primary
keyword by topic. By including these as well as your primary keywords, it cements
your page’s position as being an authority resource. It tells the search engines
that your page contains good, clean, and in-depth data. It also assists your
readers by providing informational and well structured content.

Optimising Pages

Every page can be optimised to some extent, and those that contain very little
or no information, that you wouldn’t want visitors landing on can be included
in a noindex or nofollow instruction to the search engine spiders.

A View Of Your Site’s Popularity

The aim of search engines is to provide searchers with genuine, high quality
pages. The aim of SEO is to perform well in those search engines. As such,
providing high quality pages for visitors should be enough to rank well. Unfortunately,
though, search engines have to apply algorithms to determine a numerical value
for your page and rank it compared to other pages.

The Mechanical Nature Of Algorithms

Algorithms can’t directly measure quality. Instead they use keyword density,
your link profile, and other factors to help them ascertain a picture of how
high the quality of your pages is. Giving the search engines what they want,
without overstepping an ethical line, also means providing visitors with the
quality content that they want to see.

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