SEO Consult Blog

Most of the time an SEO campaign is put in place in order to make money and it is deemed to be successful if it does that. Converting traffic into sales means profit, but it takes some investment in both time and money.

Converting traffic into sales is a scientific process but it does leave a little room for gut instincts, just as any marketing campaign does. You need to know how to approach your audience and which ‘carrots’ they will be most attracted to. Apart from that, Search Engine Optimisation runs on know how, patience and high tech tools.

SEO marketing consists of marketing your website and the steps involved in this are scientific in their nature. You don’t have to understand how they work exactly, but you do need to understand the underlying principles, rules and regulations governing them and how to make them work for you.

SEO will attract visitors to your site, the more you attract depends on how well your site is ranked in a search engine, but you need to do the work to get your site up there. Having a well designed, user friendly site is not enough unless your site can be found on the World Wide Web, after all that is why you put one together in the first place. Your site needs to be on the first page of a search engines landing page, or in the top 10 spot so that when a visitor is searching for a specific product or service, they find you first!

Search Engine Optimisation is complicated and requires know how, time, money and the dedication many do not have, do not need or are not prepared to give.

Are there other marketing campaigns besides SEO?

Yes, there are, but they won’t get you ranked on a search engine. They may, and quite often do, offer a way to direct traffic to your site though, but unless you are prepared to throw a lot of money at this type of marketing campaign, frequently and on a very large scale, your site may well be forgotten between one campaign and the next. Alternative marketing campaigns should be used as an add-on or as a compliment to your SEO campaign and not as your sole marketing focus, especially if you want rely on the internet to conduct business.

It is worthwhile to mention that Search Engine Optimisation is not for everyone, very small business concerns have neither the time or money to conduct SEO and in fact they probably don’t need it because they use their website as a way to publish information about their product and not as a way to conduct business.

The marketing campaigns we are talking about may include press releases, flyers, media and any other paper based or word of mouth advertising. They are not reliant on the internet to bring in the main supply of consumers.

Budgetary matters

Marketing campaigns are never cheap, especially if they are professional and are aimed toward a target market.

SEO makes no allowances for cutting corners by leaving out beneficial aspects. The options are to either outsource the work or do it yourself. Each way is going to cost money, even if it is terms of time and tools and while the cost may not be high in actual monetary terms, they may be in terms of miscalculations, time wasted and lack of business due to outdated tools which can leave your far behind your competitors.

Search engine optimization is the buzz word on everyone’s lips these days. SEO used to be simple; it used to be a no sweat operation. However, the internet has become a far more competitive place over the years and continues to do so thanks to exponential expansion. This expansion means that more and more people are squeezing into the online cyber universe to pedal their wares, socialize, network and live.

So where does that leave you? That leaves you in the position of needing to up your SEO tactics to stand a fighting chance. One thing you need to remember about SEO tactics is that copy writing plays a huge role. You will need to follow certain rules and regulations to make your copy writing effective.

Plan ahead

Planning ahead is something that is always on the cards of a well organized and efficient company or business. You need to plan ahead to budget your time, money, resources and such into your daily, weekly and annual schedule. So too do you need to plan ahead for copy writing when you are trying to up your SEO game. You need to be able to budget those key phrases in at just the right intervals. However, the biggest reason for planning ahead is so that you know exactly what those key phrases are. You plan your copy writing around your key phrases and not vice versa.

Lead under dictation

For once, you are not going to be in control. Your audience dictates to you here, they will make the decision for you as to what key phrases you must use. In order to be visible your keywords need to coincide with the phrases your target market uses to search with. Whether you like those particular phrases or not; you have to use what your audience is looking for.

Key headliners

Search Engines place more weight on headlines and sub-headers than the rest of the copy content. So make yours rich on keywords to attract the attention of the engines that drive your website visibility. Emboldening your headlines also adds extra oomph and so does including them within your tags. Headlines and sub-headings need to be bold and encoded to get some extra attention from the search engines and promote your website effectively.

Key into your copy

Key words and key phrases play a monumental role in gaining the attention of the search engines and their undivided attention is exactly what you want. So how do you go about getting what you want and not ending up on the second or even hundredth search page? You add popular keywords and key phrases to your copy. Remember to use key words and phrases that your audience targets. Do not stuff your key phrases into your copy just to try to attract more attention. You will attract bad attention and you will send your audience to your competitors. Use roughly 3 percent of your wording for your keywords and key phrases, but most importantly, make it sound natural so that it flows.