In the ever changing world of today, search engine optimising is also changing. Some consumers and your existing customers will go directly to your website when they search. Others will find you through more general searches, social websites, blogs and other websites linked to yours.
It can often take one disgruntled customer to start a ‘hate campaign’ against you on the Internet. The next time people do a search; they will find all the negative information about you. This is hugely detrimental to your business. Now comes the time to start mending fences and building positive bridges.
Your Search Engine Optimisation Consultant will start building your reputation again with the jump-off point being your own website. Revamp your website to make it top-notch. As target use clever keywords to start pushing down those negative listings that are killing your reputation. This will take time and effort though. Your consultant will bring in the other weapons in his arsenal as well.
Blogging and social networking
Never underestimate the power of Blogging. It has rapidly become the most effective way people use to communicate with service providers and businesses. Millions of people read blogs every day and you use this to repair your reputation. Writing to your blog once per day will bring amazing results and do so fast. Responding this way to any issues will grab the attention of the search engines. This is the perfect platform to address issues and the search results pages will show this quickly. With a clever strategy your consultant will use your blog postings to hook into the social networking sites as well. With encouragement your blog responses will be bookmarked to the many various social networking sites. Here you combine two Search Engine Optimisation tools into one.
Online Reputation management
Reputation management and Search Engine Optimisation are two different aspects of website management. To be successful though, they must rely on each other. The nature of your negative issues is the key to how it must be handled. Just how bad your business reputation has been damaged will define the actions to reverse the damage.
What is needed is a holistic approach to mending your business relationships. Online reputation management is about developing your online presence in a positive way. This is normally an ongoing process. This process can be roped in when a serious problem arises and you need to rectify things. It is not simply about suppressing negative publicity, but fixing the problem.
Web credibility
Part of Search Engine Optimisation is creating back links to your website. If your credibility is ‘dodgy’ no other website will want to link to yours. Therefore using effective Search Engine Optimisation to raise your web credibility is another tool to help mend your business image. The way to go about restoring your business relations are by using those exact channels online businesses use to promote their image in the first place. It is a case of your SEO consultant using all the tools already in use to now undo damage done to your relationships.
Related posts:
- SEO as a band-aid
- Negative Reviews, Positive SEO
- Reputation management for careers in the spotlight
- The other SMM
- Your SEO Reputation Management Cannot Wait
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You need to get the basics of SEO to get started incompeting for that top page rankings on google. A little bit of wit, luck, and the right tools will definitely put you on the right pedestal
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As you have mentioned, a positive web persona is crutial in developing new business. One thing that I have to add is about the wide range of searchable tags that your prospective business partners will use to check out your credibility. You will have your company name search, your directors names, your telephone number and address details and also company house record. It is essential that you maintain good search engine reports on all of these key-searches. I recently encountered a company that was receiving poor customer response and when I searched on the business address I found a mass-mailing company, listed in the same block, who had hate entries everywhere. Of course, if you are just a casual searcher looking to confirm the credentials of an email that you have just received, just the presence of these negative words in the SERPs will be enough to stop them following up.
Thanks for an interesting article
Colin