SEO Consult Blog

The semantic web is one that is based on topically related keywords rather
than individual keywords. A page that is optimised for several topically, or
semantically, related keywords will usually generate better results than one
that is heavily optimised for a single keyword. As part of the optimisation
process, a marketer needs to consider what the search engines believe to be
semantically related keywords for a page.

What Are SEPS?

A Search Engine Presumed Synonym (SEPS) is a word or phrase that is directly
linked in meaning and topic to your keyword. Google and the other search engines
use these SEPS to help them determine whether a page offers a broad complement
of information on a topic and, therefore, whether it offers real value to visitors.

SEPS Research

There are numerous tools to determine SEPS for your keywords. Some of the
work can be done manually by determining those related keywords that are most
likely to be considered related to your primary keyword. However, the search
engines themselves provide the best resource, which can be accessed using the
appropriate operators.

Search Engine Semantic Indexes

Each search engine uses its own semantic index. A semantic index is essentially
a dictionary, or thesaurus, of related terms. These related terms may not be
the same between the various search engines and may be different to what you
would consider a reasonable synonym.

SEPS And Search Engine Optimisation Keyword Research

Because of the differences between search engines it can pay dividends to
conduct thorough keyword research for each one. Naturally written content will
instinctively contain some SEPS, and organically generated links will usually
offer a good range of keywords that, again, use naturally generated SEPS. However,
good keyword research should also include the appropriation of these synonyms
to help elevate your search engine rankings and improve traffic levels.

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