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How The Long Tail Benefits Early Search Engine Optimization

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Filed under: Search Engine Optimization Keywords by Nick on November 11th, 2008 @ 12:37 pm

The long tail of search is a widely reported phenomenon that means the highly targeted and very specific keywords that individually generate very few visitors will combine to generate a very good level of traffic that is highly targeted. Specifically targeting long tail search terms is extremely difficult, in practice, but they usually appear naturally within well written pages of content. They can also be used to help negate the negative early Search Engine Optimization side effects associated with a new website.

What Is The Long Tail Of Search

The long tail of Search Engine Optimization is a beneficial phenomenon that means a good portion of your search engine traffic will be generated by highly specific keywords. These specific keywords that usually contain a string of numerous words, may only generate one visitor every month or even less than that but when combined they will not only offer an excellent level of traffic but the visitors that reach your site as a result will be highly targeted and ready to take action while on your pages.

Using Long Tail Keywords

The very low level of traffic that an individual long tail search term generates means that they do not generally show up in keyword research. Most software fails to pick up on these terms and few websites are going to let you know what they are in any way because of the benefit they offer. As well as writing natural SEO content you can also look at your existing search engine traffic to identify any of these terms and then write new pages based on these keywords. This can help identify yet more long tail SEO keywords.

Negating Some Of The Effects Of The Sandbox Penalty

New websites are subjected to something that is referred to as the Google sandbox effect. This means that for an unspecified period of time, new website pages will not be able to feature as highly in the search rankings as they would if the site were, for example, twelve months old. Unfair though this may seem it is a well publicised, although equally well argued, SEO fact that needs to be considered. The lack of competition for long tail Search Engine Optimization keywords means that the sandbox will not apply to a lot of these keywords.

Generating Highly Targeted Traffic

Long tail SEO keywords are very specific and this, in turn, means that the visitors they generate are also highly targeted visitors. Targeted visitors are more inclined to make purchases, pay for services, sign up for newsletters and perform other desirable actions while on the pages of your site making long tail SEO keywords a highly desirable trait for any website.

Optimising For The Long Tail

It is always advisable to write good quality, natural website content, although it is equally advisable to include a good selection of keywords in those pages. By doing so you can attract traffic via the long tail Search Engine Optimization keywords that we mentioned and monitoring your search traffic can also help to identify these keywords and enable you to target more potential traffic in the process.

How The Long Tail Benefits Early SEO
The long tail of search is a widely reported phenomenon that means the highly targeted and very specific keywords that individually generate very few visitors...
SEO For Long Tail Search Terms
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Monitoring Keyword Performance

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Filed under: Search Engine Optimization Keywords by Daniel Taylor on August 22nd, 2008 @ 2:57 pm

Of all the statistics available to the SEO, keyword performance is the one
that causes the most heartache and the greatest fascination. A lot of amateur
SEOs get lost in regularly checking their rankings in the major search engines
and not concentrating on traffic levels. With that said, traffic is often a
symptom of a good ranking and active traffic is a symptom of a good ranking
for a targeted keyword. So checking keyword performance for each of your pages
is an important step in search engine optimisation.

Keyword KPIs

Keyword performance is more than simply checking how high up the search rankings
a page appears for that term. This can be a misleading way to monitor SEO results
because it does little to consider the actual performance of that keyword.
Considering whether visitors garnered from a particular keyword make purchases,
the average spend per customer according to the search term they used, and
how long visitors spend on a site when they search for a specific item are
all equally as important.

The Bigger Picture

Consider the bigger picture when looking at keyword performance. If a particular
keyword generates three times as much revenue per visitor and only generates
half the traffic, it is still a better performing keyword. In most cases this
means that the less popular keyword is more highly targeted to the product
or service you sell. It is also a more desirable keyword and can be used to
help identify other keywords that will perform as well. While SEO helps to
generate traffic, not all traffic is created equal.

Bounce Rates On Important Pages

Check bounce rates on your major pages. If visitors arrive and then leave
immediately without looking around this may either mean there’s a technical
problem with the page or that the keywords used are not targeted enough. In
the vast majority of cases, the more targeted a keyword, the more active the
visitors it provides. This is why a lot of marketers concentrate on niche keywords
and love long tail search results.

Niche And Long Tail Search

Niche and long tail search results are those that individually generate very
few visitors but when combined they account for a very good portion of your
traffic. They are also usually highly specific keywords with little in the
way of competition. It’s much easier to rank for these keywords than it is
for generic keywords and the results speak volumes. Targeted traffic that arrives
from specialised keywords will usually be further down the line in their research
and more inclined to take the next step in the purchasing process.

SEO Keyword Performance

Keyword performance does include checking how highly a page ranks in the search
engines but one shouldn’t get too caught up in the regular searching and checking
of terms. More important statistics include how much profit per visitor each
keyword generates and how active the visitors are that each keyword generates.
The goal of good SEO is to generate targeted traffic not to simply generate
any traffic.

SEO For Long Tail Search Terms
Long tail search terms are keywords that attract few regular searches but are highly targeted and extremely specific to the content of a page. The...
Long Tail And Niche Search Engine Optimisation Keywords
Keyword research is one of the first stages of search engine optimisation and it will help determine the overall value that your online advertising campaign...
How The Long Tail Benefits Early Search Engine Optimization
The long tail of search is a widely reported phenomenon that means the highly targeted and very specific keywords that individually generate very few visitors...
How The Long Tail Benefits Early SEO
The long tail of search is a widely reported phenomenon that means the highly targeted and very specific keywords that individually generate very few visitors...
SEO For Single Word Search Terms
One of the big benefits of search engine optimisation is that it can be used to attract highly targeted traffic to a website. The more...

VIEW COMMENTS

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