As an online marketer I, many times, happened to wonder which of both activities would give me better results. In any case I found that the answer was actually ‘tracking’ those results, was all that was to it.

For PPC activities I have used Google’s platform many times and the results are pretty good. For my SEO efforts I found http://www.analyticsseo.com that integrates with Google Analytics and let’s me manage the campaigns easily, tracking my results and letting me know where I stand at all times. A very good DIY SEO tool, indeed.

I hope you can check it too and that it’s as useful to you as it has been for me.

Cheers,

Meri