Here at SEO Consult we are doing something a little out of the ordinary, we are playing. As full time SEO consultants we spend over 8 hours a day focusing on our clients web sites, their SEO and their results.
We have a technique here that we apply to all of our clients sites that has proven results over a number of years, so obviously we don’t change this too often, but there is the problem, to stand still in our industry is to fall behind. We need to innovate. So playtime begins:
The experiment
We all have varying opionions on the absoluteness of our technique in gaining the results that we do, but we all agree that it works, what we want to find out is:Â which elements of SEO are the most effective over a short space of time?
So we have a goal, now we need competitors, and in this we have 3 members of our team: Ian, Nick and myself Dan. We are all full time SEO consultants who have proven results across many different industries.
The Rules
We have bought 3 new domains, all with the same text contained within them with the TLD of .com (Ian), .co.uk (Nick) and .net (myself). We have done this to maximise fairness.
We each have a budget of just £150 to promote the site and we can use any technique we like.
We are allowed up to 3 pages, and the site must be built with wordpress (again for fairness – to rule out code problems affecting results).
The prerequisites
There are certain things that are taken for granted in SEO:
a)Â Â Â Â Â Content is King – We will all write our own content and it will be highly optimised.
b)Â Â Â Â Â Links are Queen – We will all source at least one quality back link to our homepage.
The techniques
- Ian
Ian is going to be using the social networking route. He is going to be submitting to the likes of Facebook, MySpace, Digg and others. He is also going to be syndicating content from other sources, as well as writing his own. - Nick
Nick is going to purchase a domain with a few years domain age, and hopefully even some Page Rank. He is also going to source an number of high quality high PR links from relevant sites. - Dan
I am going down the high quality content route. I am going to highly optimise my content, images, videos etc. I expect my content to have a keyword density of somewhere in the region of 5 – 8%, which is a lot higher than what we currently aim for.
I am also going to try and source a couple of links from higly relevant web sites with a high Page Rank.
The Results
Well we have only just begun and the websites are still in development and the ink drying on the content but we hope to launch soon (all on the same date). We are expecting to have some real results within 3 months.
I will be reporting along the way so do check back often.
Notes
The industry we are competing in does not infringe with any of our clients. Our MD has a website that is competing in the same arena, and on completion of this experiment all domains will redirect to this site.
Related posts:
- The importance of a good domain name
- Exact-match Domain Names: SEO Gold
- Geotargetting for SEO
- Domain names and SEO
- Avoid The Google Sandbox Trap
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
Will be interesting to see how it pans out
SEO, few more experiments to determine with certainty the high weighs of some of the key factors. On page search engine ranking algorithms are underway.
But for now details of the experiments will remain a trade secret and only overall results are presented here. These results may not be valid in the future as Google Algorithm changes. And yes, these relate only to Google.
The experiment was carried out using three sites. The reason for the use of three sites is to try to determine whether Google has duplicate content only internally on a site or if you also compare the texts of different sites.
Some SEO theory asserts that the keyword density is super important for the senior. We would like to run an experiment SEO to do so.
I am also going to conduct an experiment of trial and hanging sitemap.xml pages. This is not a test flawless, but it helps me to test my hypothesis.
[...] A suivre ; une expérience SEO : social networking, good old backlinking, ou content is king, qui va… [...]
Cool, waiting for the results
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Very intrigued with your experiment. Any chance of seeing some results?
Hi Pete, we will be posting the results when we have some concrete evidence in terms of results of what we have been trying. Watch this space.
A very good experiment. I’m dying to see the results.
If you feel that exact results cannot be declared based on the information you have at present, please post a update on the statistics. I think sharing the data would be exciting enough.