The Problem

Your site is describing your niche bricks and mortar business. You have a set of perfectly written pages that thoroughly describe your products or service. You cannot write any more without your content becoming boring and/or repetitive. How do you keep your site dynamic and fresh for the search engine spiders?

Answer

A blog.

A blog is the perfect tool to keep any site fresh and up to date, whilst also maintaining the stability of the core content. Blogging, I believe is one of the key strategies that should be leveraged in any good SEO campaign. Blogging can be done in a more relaxed tone than traditional content, and can discuss lighter and broader topics than homepage or sub page content. Blog topics can range from industry news, product launches, company events even as informal as staff christmas parties.

Anything that you can do to add content, daily, if possible will really benefit your SEO project massively.

Best Platform?

The blogging system of choice for SEO Consult, and indeed most of the blogging world is WordPress. We have covered installation and basics of WordPress before and it really shouldnt be used ’straight out of the box’, there are things you should consider when installing the blog.

Once all required plugins are installed, and you have content going on regularly, the next steps are to link the blog for your main navigation, as well as adding blog snippets to  your homepage. These snippets will enable the homepage content to be constantly updated and remain fresh, without rewriting the whole page.

Social Media

The next step is use social media plugins to distribute your blogs automatically. Plugins can be found for all of the social sites such as Facebook, Delicious and Twitter.

Once all of the above has been put into place you are well on your way to SEO Success!

Discuss this in our forum!

Related posts:

1. WordPress Snippets on the Homepage
2. Blogs a great marketing technique for SEO
3. Using WordPress Plugins and Optimising WordPress To Improve Search Engine Optimisation
4. An Introduction To WordPress As A CMS
5. The Future of WordPress 2010

Tags: Blog for SEO Success, SEO Blogging, SEO Blogging Tips

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This entry was posted on Monday, February 8th, 2010 at 12:00 pm and is filed under SEO Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.