SEO Consult Blog

The majority of costs in implementing and running an SEO Campaign are related to time. Whether you employ the services of a specialised company or you employ in-house staff, then the SEO Costs for their time and expertise would be related into money. If you decide to do it yourself, you will need to take into account what your time costs you and whether you measure it in monetary terms or other factors.

If you decide to outsource your SEO Campaign, whoever you choose will need to assess what you want and then quote you for the initial set up as well as a monthly fee for their expertise and ongoing management. A reputable company should offer to design your SEO and Link Building Campaign around your needs and your budget.

Packages

A lot of companies offer different options when setting up an SEO Campaign. These options should take into account the clients website, where they are placed at that time and where they want to be in the future.

From this information they should be able to offer the client a strategy which is specifically tailored to their requirements. This ‘strategy’ should include initial set up costs and thereafter a monthly stipend, and it is not unusual for a client to pay anything from £300 and upwards per month.

Making the Decision to Optimise

Launching an SEO Campaign is something which be decided by yourself, or by a team within your company. Some questions to take into consideration would be the overall motivation for optimising and what you hope to achieve by it?

Do you want to generate more sales, do you want more traffic to your site or do you simply want more publicity? Another question is the time frame you allow this project and who will be responsible for running it. Will it be done by yourself, do you need to employ someone or will you outsource it?

Budgeting

Once you have decided that you want to go ahead with optimising your site, your need to compile a budget to go along with it. In order to quantify how much you are willing to spend on your campaign, you need to ask some questions. The list of questions is infinite but might include some of the following:-

• How often will you need to Add Content to your website?
• Is your site currently ranked or not? If it is currently ranked low where do you want to see it placed, and in what time frame?
• What will help your Rankings?
• Are your competitors using SEO techniques which are they helping them rake in more business than you? How important is it for you to track their progress?
• Do you need specific statistics which entails intricate software, or can you use something off the shelf?
• How important is link building to you?
• Do you have any internal resources who you can dedicate to your SEO campaign, or do you need to outsource the work?

When making a major change to existing content it is important to remember that it could have knock on effects for your conversion rates and for search engine rankings and other marketing efforts. Planning and preparation, where necessary, will certainly help ensure that the change is as seamless as possible and that rankings do not drop. Changing web content is usually a safe and acceptable process but it will certainly pay dividends to track the data and ensure that ranking and traffic doesn’t drop, and conversions remain around the same level.

Tracking Data

Before beginning any major changes on a website it is always advisable to record figures and keep a back up of the old version. If figures drop too drastically for an extended period of time then you can use the back up copy of the old content to help regain previous results. As well as tracking search engine results and traffic levels you should consider conversion rates, visit length, and any other data you track.

Major Changes In Performance

Most website changes will result in some changes to your site’s performance (be it your traffic levels or your conversion rates) but these don’t necessarily have to be negative or indeed long term. The search engine results are constantly changing because of new links, new pages, altered pages, and deleted content. Results have been known to settle down after some initial changes so some time should be given to ensure that this isn’t the case.

Accessibility And Navigation

The important thing when changing any content is first ensuring that the new content is accessible. This means that human visitors’ browsers can load the pages quickly and that as many people using different browsers, operating systems, and systems are able to view the content. This is particularly important for Flash and other animated design. Ensure that search engine spiders are able to crawl all pages and index the content you’ve added.

Clean, Compliant Code

All new content should be appropriately formatted and also use W3C compliant coding practices. This further helps ensure good site accessibility and keeps the code on your site clean. Clean code will cause fewer problems over a broad range of different settings. Different browsers and operating systems have different requirements and compliant code should avoid any problems.

Performance Tracking

Tracking performance is an important step in any SEO project, as it is with any form of marketing. In the case of search engine optimisation you should certainly track ranking for your best performing keywords and total search engine traffic. By using clean code and ensuring that any changes are ethical you can also ensure the least impact on your site possible.

Changing Content And SEO

Effective search engine optimisation will drive targeted traffic, resulting in active visitors. Targeted visitors like this will be more inclined to make purchases, click links, and remain on the pages of your site. Whatever the desired action on your website, targeted traffic from organic search engine result pages is beneficial for your site.