When making a major change to existing content it is important to remember that it could have knock on effects for your conversion rates and for search engine rankings and other marketing efforts. Planning and preparation, where necessary, will certainly help ensure that the change is as seamless as possible and that rankings do not drop. Changing web content is usually a safe and acceptable process but it will certainly pay dividends to track the data and ensure that ranking and traffic doesn’t drop, and conversions remain around the same level.
Tracking Data
Before beginning any major changes on a website it is always advisable to record figures and keep a back up of the old version. If figures drop too drastically for an extended period of time then you can use the back up copy of the old content to help regain previous results. As well as tracking search engine results and traffic levels you should consider conversion rates, visit length, and any other data you track.
Major Changes In Performance
Most website changes will result in some changes to your site’s performance (be it your traffic levels or your conversion rates) but these don’t necessarily have to be negative or indeed long term. The search engine results are constantly changing because of new links, new pages, altered pages, and deleted content. Results have been known to settle down after some initial changes so some time should be given to ensure that this isn’t the case.
Accessibility And Navigation
The important thing when changing any content is first ensuring that the new content is accessible. This means that human visitors’ browsers can load the pages quickly and that as many people using different browsers, operating systems, and systems are able to view the content. This is particularly important for Flash and other animated design. Ensure that search engine spiders are able to crawl all pages and index the content you’ve added.
Clean, Compliant Code
All new content should be appropriately formatted and also use W3C compliant coding practices. This further helps ensure good site accessibility and keeps the code on your site clean. Clean code will cause fewer problems over a broad range of different settings. Different browsers and operating systems have different requirements and compliant code should avoid any problems.
Performance Tracking
Tracking performance is an important step in any SEO project, as it is with any form of marketing. In the case of search engine optimisation you should certainly track ranking for your best performing keywords and total search engine traffic. By using clean code and ensuring that any changes are ethical you can also ensure the least impact on your site possible.
Changing Content And SEO
Effective search engine optimisation will drive targeted traffic, resulting in active visitors. Targeted visitors like this will be more inclined to make purchases, click links, and remain on the pages of your site. Whatever the desired action on your website, targeted traffic from organic search engine result pages is beneficial for your site.
Related posts:
- Optimising Search Engine Optimisation
- How to setup Google Analytics
- Is PageRank Really Relevant Anymore?
- SEO Analytics
- Cleaning house for SEO
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I think Content is king, and content is like an Emperor. When it comes to your website or blog, it is of paramount importance that you update or change your web content regularly and content should be legitimate and easy to read and understood by the audience.
My view is that content optimization is very important aspect in web promotion. Well optimized content always drives your website into top position in Search engines. Always your content should look informative and targeted. Content optimization means making your website content more useful to the visitors.
I agree with your content changing view, and before beginning with any major changes related to content on a website it is always advisable to record figures and keep a back up of the old version. If figures drop too drastically for an extended period of time then you can use the backup copy of the old content to help regain previous results.
If you are planning to improve the performance of your site, it is important to determine what to take into consideration while making changes to your site’s content and design. Search engine results are constantly changing because of new links, new pages, altered pages and deleted content.
SEO is a very effective and gradual process involving a lot of research, activities and patience. To achieve higher search engine ranking you have to go for online as well as offline SEO services. SEO activities involve content writing, content submission, press release writing and submission, blogging, link exchange, and even squidoo writing.
[...] Changing Your Web Content When making a major change to existing content it is… [...]
There are so many views on this topic … One one side we have news website with pages changing almost every hour on the other hand a huge number of examples when websites have lost their ranking being under penalty