SEO Consult Blog

SEO projects work in a number of stages. One of the first stages, after research and development, is getting a website indexed. The search engines need to learn that your pages are online and that they are ready to be placed in the search engine result pages. Initially, they will not perform that well, especially for your most competitive terms but getting indexed is vital. Similarly, it is an early SEO goal to ensure that all of your pages are indexed and not just the main page.

Early Stage SEO - Site Wide Indexing

Site wide indexing is achieved through good navigation. Regardless of the type of navigation you use, whether it be text based or flash based for instance, it is beneficial to offer a sitemap. Sitemaps are used by human visitors and can be offered as a means for search engine spiders to effectively access and index every single page of a site. Use an HTML or XML sitemap and place a text link from the home page of your site.

Updating The Search Engines Of Any Changes

Once a sitemap has been created you can use this to help get your site indexed. The search engines all offer a method of submitting a sitemap to them. On doing so, they will then submit a spider to each of the pages you have detailed in the sitemap. When you update your site and subsequently the sitemap (the best sitemap will automatically update to include changes), you can then inform the search engines of these changes and they will again index your entire site.

Leverage Your Existing Network

Another method of getting a site indexed is through the acquisition of an external link to your website. If you own or manage a network of websites on the same or similar topics and one or more are crawled frequently, then add a link in a relevant place on that site. When the spiders next crawl your established website they will instinctively follow the link to your new site and index and rank the pages they find. A lot of network owners leverage their existing network to improve their SEO efforts and this is just one way that they do so.

Article Marketing

Article marketing can be used throughout a search engine optimisation campaign in order to help build inbound links. Article directories are updated frequently and, as such, they are also crawled and indexed very regularly. This means that starting an SEO campaign by submitting an article to a number of directories can help to quickly get a site indexed by the major search engines. It will also start to build your SEO link profile.

SEO And Indexing

One of the first and most important steps in SEO is ensuring that every page of your site is indexed by the search engines. Naturally, some search engines are slower at doing so than others, but all need a push in the right direction in order to even recognise that your site exists. Creating and submitting a sitemap offers you the opportunity to be indexed and can be used throughout your SEO campaign to update the search engines with any changes. Gaining a link from other sites is also another method and, again, one that you will need to continue using throughout your search engine optimisation.

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