Creating and posting fresh content on a regular basis is one of the standard tactics of SEO. Providing this constant content is a severe drain on resources, and one of the major drawbacks of this tactic. However, don’t worry because scheduling technologies may be the answer to your problems.
The problem
If you’ve just hired a SEO company to provide services for your site, it won’t be long before they bring up the issue of constant content provision, probably just after going over your current content with a fine-toothed comb. It usually takes a bit of persuasion for companies to see how important fresh content is. For most established sites, the issues they usually face have to do with the technical side of things, rather than what actually appears on their pages. To change gears from ‘we need to update our servers’ to ‘we need to find an article on boot polishing techniques’ is not an easy task, but eventually the message sinks in. Content needs to be updated regularly.
This creates a whole new set of problems. Where will the content come from? What is it going to be about? How much will you need? How frequently does it have to be supplied? These are all questions whose answers will depend to a large extent on your business, although talking to an SEO consultant can help. Our experts at SEO Consult can help you sort out your individual answers.
Do you have time for constant content?
Once you’ve got the answers, you need to figure out how your content plan will fit in with your business. Not many business owners have the time or the inspiration to sit down and compose a 250-word article twice a day, but this may well be what is required.
There are plenty of viable solutions to this particular problem. Web writers are everywhere, and there are numerous sites that act as intermediaries between writers and contractors. Most SEO companies provide content provision services, meaning that your site’s search engine optimisation plan is taken into account within the content. You may even find a member of staff that is a closet writer. After this problem is solved, however, you come across the next major hitch: when exactly to post.
Investigate your options
Happily for stressed site owners, numerous technologies exist that allow you to schedule content publication. If you’re running a blog through Word Press software, for example, nothing is easier than uploading several posts and scheduling when they will appear. If you are feeding content to your site’s pages directly, or using other methods to add content, you will need to investigate your site’s existing technologies. Talking to a web consultant can be of help in this instance.
If you are able to access scheduling technologies, the problem of constant content gets a lot easier. Pieces can be bought up in bulk or assigned to several writers at the same time, then uploaded at your convenience. A little research may be all that you need for more efficient content posting.
