Archive for the ‘SEO Techniques’ Category

Three SEO Techniques That Require Consistency

Search engine optimisation is a continuous process. If you want to achieve impressive results for your business through the use of SEO techniques, you have to begin running an SEO campaign and keep it going for as long as you want to be successful.

There are some search engine optimisation techniques which require constant attention and action. If these SEO methods are to work effectively for your business, it is vital that they are used consistently.

Link building is an important SEO technique which can have a massive impact on your results. The more quality links you have to your website, the more relevant traffic you will direct to your website and the greater the chance of your website being ranked highly in the search results too.

It is important to design a solid link building program within your SEO campaign. Using unethical link building methods or approaching link building half-heartedly will not work and will not benefit your business. You have to have a plan of how you are going to build links to your website and then you must follow this plan consistently. Your business can always benefit from more high quality links and creating links continuously will help you to outperform your competitors too.

A blog is an ideal way for business owners to share information with their target audience and gather valuable information from them too. The posts you create for your blog are of significance but one of the most important issues when blogging is the frequency of your updates. You must regularly update your blog if it is going to attract and hold the interest of readers and potential customers. You need to be consistent with your blog updates so others learn about your business and develop an interest in your posts.

Social networking is of particular significance in SEO at the moment because these sites are so popular amongst internet users. Through social networking sites, business owners have the opportunity to communicate and build relationships with others within the community. Bonds formed in this type of environment can be highly advantageous for website owners.

For these relationships to develop, it takes time and consistency. You have to regularly contribute to your social networking profiles so your followers get to know you and learn what your business is about. The more information you provide, the more interest you will attract, the more trust and respect you will build for your brand and the more memorable your business will become.

When running an SEO campaign, you have to be consistent. You have to continuously put effort and hard work into your campaign and understand some SEO techniques will require constant attention and action.

We at SEO Consult can develop and run a suitable SEO campaign for your business. If you don’t have the knowledge, experience and time to run your own SEO campaign, let us do it for you. We can develop a campaign to your personal needs and budget and help you to achieve success.

Rel Canonical. Google Keeps Its Word Whilst Bing and Yahoo Fail To Provide

Canonicalisation:

This is the issue when there is more than one version of the same site available but through a different URL, examples of this below:

http://www.example.com/

http://www.example.com/index.html

http://example.com/

http://example.com/index.html

This is required to be fixed so that there is only one variant of the available site, ideally through a 301 redirect.

It’s always been a common standpoint that canonicalisation fixes are best done via .htaccess or control panel redirects on iis servers.

However some webmasters don’t have access to such methods. In an effort to level the playing field Google Yahoo  and Microsoft joined forces a year ago to ensure that the tag.

<link rel=”canonical” href=”http://www.example.com/“>

Was an appropriate replacement for redirects.

However even though we were told they would take it into account we recently came across a client that had a rel canonical tag pointing to a differentdomain that wasn’t theirs.

Our research found that yahoo and bing still did not take this tag into account and the site was being crawled and cached the same way it would with or without the tag. Google however took special note of the tag and the cache showed the url of the site that was in the rel canonical tag and not the site the tag was one.

How much weight google gives this is vast compared to the others. It shows google is keeping to its word we can see why they are the forefront of online search.