SEO is unquestionably an expensive and time consuming business, but the way to by-pass both of these is to optimise your site for long tail key phrases. This will almost guarantee top listings in a short amount of time and through on-page optimisation and a little amount of off-page costs will be extremely low.

The beauty of long tail results in SEO as in PPC is that it will drive quality traffic, because there is little chance they are searching for anything else. This in turn will lead to high rates of conversions to click throughs and high ROI.

For two examples of optimising for long tail search results I will use a basic electrical ecommerce website and a furniture store to explain. For the electrical store you can take brand name and either reference or short description to attract long tail results. Take your top selling DVD player, a Sony for the purpose of this example, and have your keyword as “Sony DVD player DVP NS-36″ then once you have fully optimised your sites onpage including Meta tags, title, content, h1’s etc then you will start achieving listings for this.

Similarly with a furniture store, you can take your top selling product(s) i.e. “cheap leather three piece suite” and optimise the page again for this. You can use more than one product also to take full advantage of your best sellers.

Whilst your site will not be getting the traffic levels of your competitors, you will be making money from your site and building the brand, making it increasingly likely to get return visits. The authority of the site will be constantly rising and you will be able to take advantage of the increasing domain age, making the more generic terms more achievable and cheaper when you decide to go for them.

Related posts:

1. Selecting the best SEO keywords
2. Using Long Tail Keywords In Your SEO Campaign
3. Longtail Searches – Specific Needs
4. One Simple Step to Improve Your E-commerce Traffic
5. Good ways to kill your optimisation efforts

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This entry was posted on Tuesday, March 18th, 2008 at 3:34 pm and is filed under SEO Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.