Choosing the keywords for your website is the initial starting point and holds the potential for your business, regardless of SEO or not. We can break down this into a 3 step process that helps identify your best keywords. The key is getting the balance between the specific and the generic
Step 1 – Decide what the main focus of your business is and make a note of 2 or 3 keywords.
Step 2 – Decide your best products and make a note of 2 or 3 keywords.
Step 3 – Decide what a customer would type in to find you or your product.
Using an online computer store as example here is how the 3 step keyword selector is applied.
Step 1. Generally the best keywords are the most generic ones possible, but while these will drive a massive amount of traffic, the hard reality is it will not deliver many actual conversions. For the computer store the generic keywords would be “online computer storeâ€, “computer parts†or “computer componentsâ€.
Step 2 – This is when you identify your product. Maybe giving an actual product code or description as a keyword would certainly be easier to achieve high listings, but would be a far way from the level of traffic you would hope for. Examples of this could be “HP Pavilion a6355 AMD Phenom 9500 3GB” or “Sony VAIO NR21J/S T2330 2GB 200GB”.
Step 3 – This is the part of the evaluation where you put yourself in the shoes of the consumer, perhaps a consumer that is not computer literate. An example of this could be “buy a laptop with DVD writer” or “fast PC delivery”.
All of these have to be taken into account when deciding your keywords, it’s a good idea to either use 2 of each variety, or alternatively mix the 3 to make 6 variants.
Related posts:
- Long Tail Search Engine Optimisation
- Geographical Targeting SEO
- How to Write Great SEO Descriptions
- An idiots guide to page 1 listings
- Steps To A Better Brand Through SEO
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